5 Content Marketing Mistakes That Are Costing You Traffic

Every effective digital marketing strategy needs to have strong Content marketing. It might be even the most powerful aspect. Yet, most businesses are not aware that they might be making mistakes with content marketing. 

Mistakes that go unnoticed but cost you a lot in terms of traffic and engagement. 

And how many businesses would know that there’s something wrong with their content marketing? Or why their strategy is ineffective? 

Well, a very few. 

Because most of them consider content marketing a simple thing. The one that needs less attention, but it’s not. And at the point when they realize this, it might get too late. You cannot afford to make these mistakes even if you are unaware.

So if you are also looking to know what potential marketing mistakes you might be making, keep reading! We will introduce you to some common marketing mistakes and how you could fix them.

 

What you might be losing?

Before we dive right into knowing about the mistakes, let’s first understand what you might be losing because of them.

The first thing that is affected by poor content marketing is your reach to the audience. When your content fails to reach the right audience, you lose traffic. With no traffic on your website, your conversion rate decreases. And no one likes that.

If your content cannot reach your target audience, you will not be able to build brand awareness and credibility. Reports mention that 88% of marketers have experienced a boost in brand awareness, credibility, and trust through the right content marketing practices.

So if you are still making content marketing mistakes, then you are falling behind in the race. Want to get back? 

Let’s find out what could have gone wrong with your content marketing strategy.

 

Marketing Mistakes You Might Be Making

Here’s our take on some common marketing mistakes that you can avoid;

Mistake #1: Not doing target audience research

What happens when you go to take an exam, but you don’t even know about the chapters? You will fail! The same thing happens when you start marketing your content but you know nothing about your target audience.

This is why researching your target audience is important. 

You must know what your type of your audience is. What they want to see. And what they will value. 

Posting content without knowing all these is simply losing engagement and value.

Create social media polls, analyze top-performing posts of your competitors, and ask interesting questions to people. These are some common techniques to study your audience at no cost.

 

Mistake #2: Ignoring the SEO best practices

You might be able to produce the best content. Content that has high value and also satisfies your audience. But without proper search engine optimization (SEO), your efforts would not bring the desired results.

SEO is an integral part of every form of content. Ignoring SEO best practices in your content decreases its visibility on search engines. Having strong SEO is the only way to rank higher on SERPs and get organic traffic.

So what you can do to correct this mistake and get your SEO game right? 

Start with some of these ideas;

• Target longtail keywords that users generally search
• Make your meta titles and descriptions unique so that they stand out
• Keep posting fresh and trending content, that’s what search engines like
• Add external and internal links to increase visibility

 

Mistake #3: Not following the trend 

The criteria for compelling content that grabs the attention of your audience keep changing. New trends come every day and people want to see content around these trends before they become old.

So if you keep posting generic content or around something that is already out of trend, you might be making a big mistake.

Stay updated with what’s trending on social media, or any hype that’s going on in the market. Keeping yourself ahead of these trends will also keep your content marketing strategy successful.

That’s not all, also keep a keen eye on changing search engine algorithms. Create content that satisfies these algorithms. Keep things authentic, add value, and see yourself rank higher.

 

Mistake #4: Focusing only on creating blogs

There’s no doubt that blogging is one of the most cost-effective ways of content marketing. Interestingly, reports show that 70% of customers get their purchasing information from blogs. However, blogs are not enough these days.

In this digital-first generation, users prefer to consume content in the form of videos or images. They will always prefer to watch a one-minute video rather than read a five-minute blog.

Content marketing is much more than just slapping words on a page and asking users to read it.

What you can do is create a variety of content along with blogs such as;

• Videos
• Images
• Infographics
• Webinars
• Podcasts, and many more

Using such content along with your existing content strategy can elevate the traffic you generate, Upscaling your business.

 

Mistake #5: Keeping quantity over quality

Do you still believe in creating a lot of posts every day? Or Posting lengthy content without focusing on the quality would work? 

Then you are going in the wrong direction!

With changing search engine algorithms, the priority has shifted to high-quality content. Even users these days seek content that adds value to their knowledge and takes less time.

Make your articles and blogs more detailed. Provide statistical data, add images with alt texts, and keep them short but precise. Such content is always ranked higher on result pages.

Also, never rely on AI completely. You can use AI to generate ideas and get creative. But you have to add the human touch to what AI creates. Depending on AI will not get you the quality that users and search engines like.

 

The Takeaway

By keeping the above mistakes in mind, you can easily create an effective content marketing strategy. If you think you are already making these mistakes, you can quickly fix them with the tips we have mentioned.

In both cases, you will end up getting better results once you avoid these mistakes. 

You will get more traffic, more engagement, more customers, and more of everything your business needs!