Google now prioritizes intent over exact-match keywords. Match content to what users are truly searching for—informational, transactional, or navigational.
Sites that load fast, are mobile-friendly, and pass Core Web Vitals win more visibility. Tools like PageSpeed Insights & Lighthouse are essential.
Google rewards in-depth, well-sourced content from credible creators. Author bios, sources, and unique insights matter more than ever.
Title tags, H1s, H2s, image ALT text, and structured data (schema) are still critical—just smarter and cleaner.