Are you, as an e-commerce business, struggling with the visibility of your products online? Or are you looking for new ways to reach more shoppers and encourage them to purchase your products?
If yes, then advertising on Pinterest can be a groundbreaking strategy for you.
With over 570 million monthly active users, a significant portion of whom engage in shopping activities, Pinterest is an excellent platform to connect with customers.
It is an innovative platform that offers a unique blend of visual search and shopping inspiration, making it an ideal advertising choice for major e-commerce brands. Pinterest has extensive potential as an advertising tool for e-commerce businesses to showcase their products to the right audience and drive sales.
Yet, many emerging e-commerce brands fail to recognize this potential and miss out on the growth opportunities that Pinterest as a marketing tool offers.
This blog uncovers how Pinterest advertising can enable e-commerce brands to drive digital success. Also, we will take a look at some of the best practices you can leverage to get the most exceptional results from your Pinterest ads.
What is Advertising on Pinterest?
Advertising on Pinterest refers to the paid promotion of content on Pinterest through visually rich formats known as Pinterest Ads. These ads are designed to appear as regular Pins but are shown to targeted users based on their interests, behaviors, and search queries, driving traffic and conversions for brands.
Pinterest Ads come in multiple formats: Standard Pins, Video Pins, Carousels, and Shopping Ads, all optimized for different purposes. These visually appealing ads help e-commerce businesses showcase their products effectively to high-intent buyers, allowing brands to influence their buying decisions.
How Advertising on Pinterest Helps E-commerce Brands?
Pinterest is not just another advertising platform; rather, it is a valuable resource for e-commerce businesses. Pinterest serves a vast user base, and millennials browse on this platform to find new products or ideas for their purchases. This gives e-commerce businesses a number of opportunities to promote their products.
On top of that, pinterest as a marketing tool offers a lot of other benefits to e-commerce businesses, such as:
Increased Sales
A majority of users who browse Pinterest are either active buyers or are looking for inspiration for their purchases. Running ads to get your products in front of these users affects their purchasing decisions and increases sales for your products. Pinterest shopping ads can significantly improve sales performance.
Wider Reach
The large active user base of Pinterest and its popularity among all types of audiences, age groups, and demographics provide e-commerce businesses to expand their reach to new horizons. An effective Pinterest marketing strategy not just helps you reach a wider audience, but also the right audience for your business.
Better ROI
Pinterest ads tend to deliver better return on investment (ROI) as compared to other types of social media ads. This is because Pinterest Pins generally have a longer lifespan. It means that your ads will keep appearing in user feeds or search results and will encourage more users to make a purchase, giving you a better return.
Competitive Edge
Large e-commerce brands are already using Pinterest marketing services to stay ahead of the curve and gain a significant competitive edge. This is because they effectively recognize the power of this platform in attracting customers, encouraging them to purchase their products, and keeping them away from competitors.
Enhanced Brand Recognition
When your products appear repeatedly in user feeds and search results through ads for a long time, people begin to recognize your brand. Users save your Pins to their Pinboards and are likely to make a purchase when they revisit your Pins. Enhanced brand recognition not only increases sales but also establishes trust.
Improved Conversion
People actively use Pinterest to get inspiration for their purchases, even if they are not ready yet to make an actual purchase. Advertising on Pinterest gives businesses an opportunity to convert such potential leads into paying customers by showcasing the right product in front of them, resulting in higher conversion.
Pinterest Ads Best Practices for E-commerce Brands
Advertising on Pinterest is not just about creating ads with engaging Pins and placing them all over the platform. Rather, effective Pinterest advertising requires a sound knowledge of social media marketing and a strategic approach that meticulously combines the best ad visuals and the right practices.
Here are some effective Pinterest ads best practices that e-commerce businesses can leverage to achieve exceptional results:
Use Vertical Aspect Ratios
Since most people use Pinterest on mobile phones, ads with Pins in a vertical aspect ratio stand out from Pins of other sizes. The vertical aspect ratio of 2:3 is considered ideal for Pinterest ads, as images with this ratio blend perfectly into user feeds.
Make Your Logo Stand Out
Make sure that your brand name and logo are clearly visible on your ads, but don’t take over your entire ad. Pinterest marketing services specially focus on this aspect as it helps to strengthen brand recognition and trust among customers.
Place Your Product Front and Center
Your product should be the star of your ads. Place them appropriately in your ads and show them in realistic settings. Avoid using abstract images or generic backgrounds that do not match your brand’s identity.
Stack Your Message
Let your ad message resonate with viewers by putting visuals in the middle, then stacking text overlay with key text at the top and extra details at the bottom. This ensures that your products are clearly visible while the text conveys your message.
Choose the Right Landing Page
Be strategic about the landing page you pair with your Pinterest ad, as it decides whether the user will convert or not. You should be sending your ad clickers to the page that continues the journey they started by viewing your ad.
Experiment with Ad Formats
An effective Pinterest marketing strategy must include ads in different formats. You might begin with the Standard Ads format, but experimenting with others, such as Video Ads and Carousel Ads, will help you create more effective ads.
Use Keywords and Hashtags
Pinterest is a visual search engine, and thus it uses keywords and hashtags to show results for specific searches. Using the right keywords and hashtags for your brand and products will help your ads appear in front of the right audience at the right time.
Leverage Pinterest Analytics
Measuring the results of your efforts in advertising on Pinterest is equally important as creating engaging ads. Pinterest Analytics helps you do so by providing insights into various ad performance metrics, such as clicks, impressions, and save rate.
Using Pinterest as a Marketing Tool with OMR Digital
Pinterest advertising offers endless opportunities for e-commerce businesses to reach interested customers, showcase their products through engaging visuals, and boost sales. By running effective Pinterest ads for e-commerce, you can amplify the results of your overall social media marketing strategy and ensure its success.
If you are overwhelmed by trying to create an effective Pinterest advertising campaign, OMR Digital can help you anytime. We enable e-commerce businesses to create and implement innovative strategies for Pinterest marketing that drive measurable outcomes and ensure unparalleled business growth.