Search Engine Optimization (SEO) is crucial for e-commerce businesses to grow in today’s highly competitive digital landscape. E-commerce SEO helps an online store appear on top of search engine result pages (SERPs) when users search for products relevant to the store. When an online store appears higher in search results, more people see its products, leading to more sales over time. SEO not just increases sales of an online store but also keeps it ahead of the competition.