E-commerce SEO, or search engine optimization for e-commerce, is the process of improving an online store’s visibility in results pages of search engines like Google, Bing, and Yahoo to drive more organic traffic and potentially increase sales. SEO in e-commerce involves various techniques to optimize an e-commerce website’s structure, content, and technical aspects to rank higher for relevant keywords. A well-optimized website also makes a brand more credible and trustworthy.