To track conversions in Google Ads, you first need to set up conversion tracking. To do that, you must identify valuable actions for your business, such as purchases or submissions, and create conversion actions that correspond to these valuable actions. You’ll need to add a small piece of code (Google tag) to your website. Once you are done with this, you’ll see conversion data in your Google Ads account, allowing you to track conversions for each ad, keyword, or campaign.