The cost of Instagram ads varies in India depending on factors like the target audience, the ad format, specific business objectives, and the overall competition of the ad space. Generally, the cost ranges from Rs. 7 to Rs. 13 per 1000 impressions (CPM) and Rs. 0.45 to Rs. 3 per click (CPC). These numbers can fluctuate significantly, with some advertisers seeing costs ranging from Rs. 30 to Rs. 300 depending on the specific goals of their campaigns.