Promoted Pins work in the same way as organic pins, but with the exception that they are advertisements on Pinterest that appear in users’ feeds and search results, identified by a “Promoted by” label, and they can be saved, shared, and commented on, while also driving traffic to an advertiser’s website for conversions. Pinterest business advertising runs on a cost-per-click (CPC) basis, meaning that the platform charges you a fixed cost for each click made on your promoted pins.