How To Design Best Marketing Graphics For Your Own Business

Visuals may have a significant impact on a marketing campaign, according to research. HubSpot claims that in content marketing campaigns, visuals are preferred over plain text. Visual advertising is deemed the most relevant form of content by 45% of B2C marketers. Users are more likely to purchase a product online after viewing a video, according to 64% of users.

So, how do you go about creating graphics and videos for your marketing campaign? What do you think about while creating the visuals? Continue reading for expert advice on how to create best marketing graphics for your business.

Visuals: Five Best Practices

There are a few common concepts and best practices to remember when making videos, graphics or editing images for use in your marketing campaign:

• Consider your message’s key point. With the picture or video, what are you attempting to communicate?
• Take into account the font(s) and colors associated with your brand. What is the best way to integrate them in a way that is visually appealing?
• Where possible, include your company’s logo and/or web address in your marketing visuals.
• Don’t overthink it. It’s visually distracting if the graphics are too complicated or busy.
• Consider who you’re trying to hit as a target market. What elements of the picture or video would they find appealing? Is the knowledge it provides useful? Is it pleasing to the eye?

Graphic Design Tools Aren’t Expensive

Are you ready to start creating photos and videos for your marketing campaign? Here are four valuable resources to consider:

1. Visme: While the simple (free) plan has some limitations, it’s a great tool for making infographics, maps, and inspirational photos among other things.
2. Canva: Canva is used by the Three Girls’ team to create everything from helpful personalised photos for our Instagram account to branded labels that we print and send to clients.
3. Adobe Spark: It is an excellent tool for creating quick customised images. We’ve used it on everything from our YouTubechannel’s videos to slideshows for clients’ social media advertising campaigns.
4. Boosted: Lightricks’ video-editing tool is similar to Canva. You can choose from a variety of video templates and then customize them with your own images or video clips. Sound effects and visually pleasing transitions can also be used. There is a limited free edition, but if you plan on making videos often, we suggest upgrading to their pro version for just $5 per month.

The possibilities are limitless when it comes to making custom graphics for your company’s marketing campaign! Check out the resources above and get imaginative – the only limit on what you can make for your brand is your imagination!