Google is integrating its advanced Imagen 3 AI model into Google Performance Max to unravel creative optimization.
Performance Max is a goal-based campaign offered by Google that allows performance advertisers to access the complete Google Ads inventory from a single campaign. It facilitates keyword-based search campaigns on Google’s channels such as YouTube, Display, Search, Discover, Gmail, and Maps. Thus, Performance Max optimizes performance in real-time and across channels using Smart Bidding to meet specified conversion goals, to drive increased conversions.
Key Updates
Imagen 3 integration for AI-powered image generation
AI-powered campaigns demand high volume and diverse creative assets. Thus, Google is integrating Imagen 3 to expand AI-powered image editing to new campaigns beyond Performance Max. The new update will enhance image assets in Search, Demand Gen, App, and Display campaigns as well. Google will additionally provide product highlighting by allowing the selection and editing of images directly from the Google Merchant Center. Additionally, asset generation will now be available in six new languages, including, German, French, Spanish, Portuguese, Dutch, and Italian.
Sharable ad previews for easier team collaboration
The sharable ad previews feature would offer streamlined collaboration and optimization opportunities. The feature will significantly boost ad performance and simplify workflows. This will help the advertisers to create campaigns that are more effective by simplifying the creative and testing process.
Enhanced video creation capabilities
The creatives would now be allowed to provide five reference images along with a prompt, to generate AI-assisted images that are in line with the brand aesthetic. Additionally, Demand Gen creative preferences would be made available to all advertisers, empowering them to pin video assets to specific formats and surfaces. This would assist in the creation of impactful visuals. Furthermore, the advertisers would also be able to control the exact location of the content on the page.
New asset testing features for Performance Max
The new update will also improve asset reporting, with the introduction of conversion metrics for each asset. The new feature will optimize asset testing by pinpointing underperforming asset groups and providing specific recommendations to improve them, such as ‘add 2 long headlines’ or ‘add 3 square images’. Google will also provide better visibility into the campaign performance, starting with an overhaul of performance insights. The combined insights will eliminate the hustle of digging through multiple reports, and offer a single streamlined view for a better understanding, allowing for effectively addressing campaign fluctuations.
Google is integrating its advanced Imagen 3 AI model into Google Performance Max to unravel creative optimization.
Performance Max is a goal-based campaign offered by Google that allows performance advertisers to access the complete Google Ads inventory from a single campaign. It facilitates keyword-based search campaigns on Google’s channels such as YouTube, Display, Search, Discover, Gmail, and Maps. Thus, Performance Max optimizes performance in real-time and across channels using Smart Bidding to meet specified conversion goals, to drive increased conversions.
Key Updates
Imagen 3 integration for AI-powered image generation
AI-powered campaigns demand high volume and diverse creative assets. Thus, Google is integrating Imagen 3 to expand AI-powered image editing to new campaigns beyond Performance Max. The new update will enhance image assets in Search, Demand Gen, App, and Display campaigns as well. Google will additionally provide product highlighting by allowing the selection and editing of images directly from the Google Merchant Center. Additionally, asset generation will now be available in six new languages, including, German, French, Spanish, Portuguese, Dutch, and Italian.
Sharable ad previews for easier team collaboration
The sharable ad previews feature would offer streamlined collaboration and optimization opportunities. The feature will significantly boost ad performance and simplify workflows. This will help the advertisers to create campaigns that are more effective by simplifying the creative and testing process.
Enhanced video creation capabilities
The creatives would now be allowed to provide five reference images along with a prompt, to generate AI-assisted images that are in line with the brand aesthetic. Additionally, Demand Gen creative preferences would be made available to all advertisers, empowering them to pin video assets to specific formats and surfaces. This would assist in the creation of impactful visuals. Furthermore, the advertisers would also be able to control the exact location of the content on the page.
New asset testing features for Performance Max
The new update will also improve asset reporting, with the introduction of conversion metrics for each asset. The new feature will optimize asset testing by pinpointing underperforming asset groups and providing specific recommendations to improve them, such as ‘add 2 long headlines’ or ‘add 3 square images’. Google will also provide better visibility into the campaign performance, starting with an overhaul of performance insights. The combined insights will eliminate the hustle of digging through multiple reports, and offer a single streamlined view for a better understanding, allowing for effectively addressing campaign fluctuations.