How an Agro Fertilizer Business Gained More than 51,00,000 Ad Impressions— Agro Fertilizer Business Digital Marketing Case Study
A perfect blend of useful products from our client and our marketing strategies provided the success that this business deserved. Check out how the process was done.
Brand Introduction
The agro fertilizer industry is booming, and this agro fertilizer business is working as a key market player as a farming and garden care specialist. The company provides pesticides, fertilizers, micronutrients, and biostimulants for various agriculture industry customers.
Problem Statement/ Summary
As the agro fertilizer industry emerges with the growing population, fertilizer businesses and other agriculture businesses are flourishing; however, new competitors are entering the market. So, the main cause of concern for this agro fertilizer business was to find the right voice for the brand and a successful social media presence to overpower the market.
By increasing its social media presence, the company wanted to create a new customer base that was active and regular, which could help generate more sales for the company and generate reviews and help improve their product. However, its Facebook page was not showing any result due to lack of activity and proper marketing content, which prompted the company to take OMR’s assistance to grow the page.
Objective and Solution
The objective was to target the farmers’ group, fertilizer dealers, distributors, and traders that are active on Facebook and generate traffic for the company’s e-commerce website.
Leveraging Facebook for targeting the right agriculture audience was crucial since more than 470 million people of the Indian population are active on the site alone. Out of which, 159 million+ users are aged between 25 and 35, according to NapoleanCat’s stats.
Therefore, OMR decided to run Facebook ads and improve and mend the Facebook page in a way that could help the company’s customers and increase its distributor base as well.
Execution
- OMR edited and enhanced the Facebook page with the client’s business summary, products, and others.
- We assisted the company in maintaining its image in front of thousands of audience members by providing regular content updates and corrections. We set a goal to keep generating engaging content every day, which helped us build brand awareness and draw in more prospects.
- Once the page engagement increased, we started a strategic Facebook advertisement campaigns for the targeted clients of the fertilizer business such as farmers, dealers, and distributors across India.
- As the brand initiated itself among various groups with its helpful content and products, its page views increased as well.
Results
- The company’s Facebook advertisement campaigns generated 51,186,586 impressions, resulting in a high profit margin.
- The Facebook page was reached by 11,199,210 users, creating a wide audience base and increasing visibility for the brand.
Advice for Other Agriculture Businesses
Social media marketing has played an important role in this fertilizer business’ growth and OMR vows to help other agricultural businesses too. Even if you are susceptible about using social media for your business, it is definitely worth it to give it a shot when the end result is targeting millions of audience in a short amount of time.
Reach out to our Support Team to know more about how you can target the right audience at the right time, before your competitor does.
