Multi-Vendor E-Commerce Business that Generated 5X ROAS from Our Digital Marketing Strategies — A Case Study
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Brand Introduction
The client referred in this E-commerce business case study is well-known online business in the industry. They have wide range of products on their website delivering all over India at the most affordable prices. The brand is well known and established in European countries but in India it was relatively new. Even after all these great products at the most affordable prices, the company was unable to scale the business. That’s where OMR Digital joined them to resolve their problems and help their business to grow.
Challenges and Issues
- The major challenge that the business was facing was, they were unable to scale up their online sales.
- The client and we aimed to attract a larger audience to the website by driving high traffic and reaching out to more customers.
- The client’s lack of experience with Google or any other paid online advertisements caused them to lag behind their competitors who were utilizing online ads. Consequently, they required a potent online marketing plan that incorporated Google Ads and Facebook Ads.
- The company was also experiencing sluggish expansion as a result of its limited presence in the market, and the prospective clients were unaware of their offerings and services.
Solutions and Execution
Since our client did not have issues with the advertising budget, we had the choice to target as many keywords as possible through ads. Nonetheless, we made certain to give them a proper head start with their marketing ads and to generate the results they required.
- We devised various advertising campaigns, including Facebook ads, Search ads, Display ads, Video ads and Performance max ads across multiple cities to effectively reach a specific target audience using relevant key phrases. As a result, we successfully decreased competition for these key phrases and significantly reduced advertising costs.
- The e-commerce website attracted customers for a variety of products by using broad ecommerce-related keywords and product-based phrases such as “best men’s footwear” and “casual wear for women.”
- The ads were diverse in terms of sales copy, informational content, and simple brand awareness campaigns.
- The ads included proper call-to-action copy that prompted viewers to either direct to the site or directly to the product page or buy now tab.
- Our efforts also involved creating organized content for the company’s blog, incorporating SEO-optimized elements such as keywords and demographics.
The primary determinant for generating traffic was the keyword factor, as it was crucial to use relevant keywords that could resonate with both the content and the web searcher. Additionally, we enhanced the site’s loading speed, resolved technical glitches, composed guest posts, and incorporated backlinks to further improve its performance.
Results
Our Google and Facebook Ads, as well as our SEO efforts, have been instrumental in attracting a growing number of customers from various parts of India to our client’s business. By enhancing the website’s visibility across the country, we have successfully garnered positive responses from potential customers towards our advertisements.
- The ad campaigns generated 350k+ clicks, 25 million + impressions, and 8k+ conversions between Jan 2023 to September 2023.
- With high conversion rates, the e-commerce business generated huge revenues in this year compared to their previous revenues.
- The increased sales also brought the business more customers via referrals and online reviews.
- Company spent almost 2M on Ads to that they achieved 5X ROAS.
- Organic Search Traffic reached to 11 K.
- Website visitors from India count to 274 K.
- Average Organic Search Engagement rate reached to 56.76%.
- Average engagement time per session increased from 43 seconds to 54 seconds.
- Domain Authority (DA) has increased from 38 to 53.
