1 Lakh+ Organic Website Traffic in Just 9 Months through Search Engine Optimization (SEO) – Online Fresh and Cut Vegetable Ecommerce Company SEO and Google Ads Case Study
A perfect blend of useful products from our client and our marketing strategies provided the success that this business deserved. Check out how the process was done.
Challanges
Before reaching out to us, our client had established an e-commerce platform in Bangalore, specializing in delivering freshly chopped vegetables. However, the unconventional act of purchasing pre-chopped vegetables online demands meticulous keyword research to identify terms that resonate with potential customers, who may not be familiar with the specific terminology associated with this niche, the company faced significant setbacks in terms of downloads, reviews, followers, and engagement on their e-commerce website and mobile app.
Compounding these issues was the company’s limited understanding of search engine optimization (SEO), and Google Ads, a pivotal factor for website success. Recognizing the importance of SEO, and Google Ads for online visibility and growth, our client sought not only a visually appealing website and app but also the expertise to target the right audience using relevant keywords and a robust backlink portfolio and to increase downloads.
Technical challenges, including website speed, mobile optimization, and adapting to algorithm changes, contribute to the intricacies of SEO for an online chopped vegetable delivery business. Incorporating social media into the overall marketing strategy, developing a solid backlink profile, and consistently monitoring analytics for key performance indicators are integral components of a comprehensive SEO strategy aimed at overcoming these challenges and fostering sustainable, long-term website traffic.
The objective was clear: generate sustainable, long-term website traffic from reputable sources without resorting to unethical black-hat SEO techniques.
Solution
In our quest to boost the client’s website traffic and app downloads for the long-term, we knew we needed an SEO and Google ads strategy that fit our client’s business goals and budget. So, OMR teamed up with the client, and together, we crafted a detailed plan. Our main focus was on creating engaging content for the company blog, making sure it included carefully chosen keywords, demographics, and other SEO essentials. We understood the power of the right keywords in driving traffic, so we put extra effort into selecting ones that not only matched our content but also resonated with potential visitors. To tackle technical issues, we worked on speeding up the website and fixing any glitches. Moreover, we used targeted keywords for Google ads and increased sign ups and number of orders through app as well.
But that’s not all – we also beefed up client’s website authority through a strong backlink strategy, which involved guest posts and external backlinks. Plus, we introduced paid advertisements strategically aligned with our target keywords. The result? A significant uptick in website traffic and app downloads. This all-encompassing approach, blending content that clicks with readers, technical upgradations for a smoother experience, and a mix of organic and paid strategies, turned out to be the winning recipe. It helped our client overcome the SEO and mobile app reach challenges that come with delivering chopped veggies online, paving the way for sustained success in the long run.
Results
Our carefully selected targeted keywords, combined with effective SEO strategies and Google ads, proved to be a game-changer for our client within a mere 9 months.
- Through our emphasis on optimizing for organic search, the website experienced a remarkable 277% surge in organic search traffic over a 10-month period.
- Notably, user engagement time per session saw a substantial increase of 158%.
- We successfully secured a prominent position by ranking 18 out of 20 keywords in the top 7 positions on the SERP, aligning closely with the business objectives.
- Got 5000+ Signups and App Download from a single targeted city with Google Ads which eventually helped in scaling no. of orders from website and Application.
As a direct result of these accomplishments, the website visibly boosted its revenues. This success story highlights the potency of strategic SEO and Google ads efforts in driving significant improvements in both visibility and profitability.