1 million+ Organic Website Traffic in Just 8 Months: Online Gaming Company SEO Case Study

Before reaching out to us, the company had an e-commerce store and had implemented various marketing strategies to increase its brand recognition online. However, because the gaming voucher already has well-established businesses that a large audience trusts, the company experienced significant setbacks in terms of reviews, followers, and engagement on its e-commerce website. Also, the factor that hindered the company’s growth was the absence of knowledge about SEO (search engine optimization), which is the biggest reason any website succeeds in the first place.

Our client not only needed a well-structured and visually appealing website but also the right potential customer base targeted with keywords and a proper backlink portfolio. The client wanted to create long-term and constant website traffic from genuine resources, not black-hat SEO techniques.

The key solution for reaching the company’s main objective of long-term traffic was to create an SEO strategy that fit the needs of the business and the company’s budget as well. After consulting with the client, OMR came up with a plan to build structured content for the company’s blog, which included keywords, demographics, and other factors of SEO-optimized content.

The keyword factor was the most important one, as most of the traffic generated was through the right keywords that could relate to the content and the web searcher as well. We also improved the site’s load speed, fixed technical issues, wrote guest posts, and added backlinks. In addition, the high growth can also be attributed to paid advertisements combined with keywords.

The targeted keyword and other SEO strategies worked out and reaped success for our client in just eight months.