Facebook has declared updates to how they are handling privacy for minors, launched new advertisement placement tests, and fostered a new tool for advertisers.
Targeting Ads Toward Minors on Facebook
Following on the heels of Google Ads’ recent announcement in regards to changes to the way that advertisers will be able to target minors, Facebook is announcing a similar change.
Facebook has begun to deliver messaging in the UI alerting advertisers to upcoming changes in the way that they will handle targeting of Facebook users under 18.
The message states: beginning August 23, many targeting options, including detailed targeting and Custom Audiences, will no longer be available to target individuals under 18 all around the world, 20 in Thailand or 21 in Indonesia. For new advertisements that include young individuals, you’ll only be able to target by age, gender as well as location.
Facebook’s New Campaign Ideas Generator
Facebook as of late launched a new generator, a tool in which is designed to assist with suggesting new campaign ideas. To utilize the tool, advertisers plug in their vertical and whether the content is seasonal or not. Subsequent to clicking submit, Facebook surfaces campaign ideas, just as data and insights as well as resources.
With an effort to make it easy to launch quickly with some pre-existing sample copy for businesses to pull from. Notwithstanding, a quick test of the tool seems to indicate that their messaging suggestions don’t vary from one vertical, including “Chill out this winter with self-care packages for 20% off” messaging options for automotive as well as financial services.
As a part of the tool, Facebook has additionally created organic post ideas as well as businesses are free to utilize.
Testing New Ad Placements on Instagram Shops
In an article by AdWeek, it was shared that Instagram has started testing advertisements in the Instagram Shop Tab.
Advertisements will appear on the homepage for the Instagram Shop tab. Clicking the advertisements will allow users to view additional images, read product details, and view other products, similarly as the experience when browsing organic shop tab listings on Instagram.
For now, this advertisement placement will only be available for advertisers in the US.
Facebook has declared updates to how they are handling privacy for minors, launched new advertisement placement tests, and fostered a new tool for advertisers.
Targeting Ads Toward Minors on Facebook
Following on the heels of Google Ads’ recent announcement in regards to changes to the way that advertisers will be able to target minors, Facebook is announcing a similar change.
Facebook has begun to deliver messaging in the UI alerting advertisers to upcoming changes in the way that they will handle targeting of Facebook users under 18.
The message states: beginning August 23, many targeting options, including detailed targeting and Custom Audiences, will no longer be available to target individuals under 18 all around the world, 20 in Thailand or 21 in Indonesia. For new advertisements that include young individuals, you’ll only be able to target by age, gender as well as location.
Facebook’s New Campaign Ideas Generator
Facebook as of late launched a new generator, a tool in which is designed to assist with suggesting new campaign ideas. To utilize the tool, advertisers plug in their vertical and whether the content is seasonal or not. Subsequent to clicking submit, Facebook surfaces campaign ideas, just as data and insights as well as resources.
With an effort to make it easy to launch quickly with some pre-existing sample copy for businesses to pull from. Notwithstanding, a quick test of the tool seems to indicate that their messaging suggestions don’t vary from one vertical, including “Chill out this winter with self-care packages for 20% off” messaging options for automotive as well as financial services.
As a part of the tool, Facebook has additionally created organic post ideas as well as businesses are free to utilize.
Testing New Ad Placements on Instagram Shops
In an article by AdWeek, it was shared that Instagram has started testing advertisements in the Instagram Shop Tab.
Advertisements will appear on the homepage for the Instagram Shop tab. Clicking the advertisements will allow users to view additional images, read product details, and view other products, similarly as the experience when browsing organic shop tab listings on Instagram.
For now, this advertisement placement will only be available for advertisers in the US.