Local SEO for multiple locations works by focusing optimization efforts on each branch of your business to improve its visibility in local search results for that specific area. This involves creating unique, location-specific web pages, setting up a distinct Google Business Profile (GBP) listing for each location, ensuring consistent Name, Address, Phone Number (NAP) information across all online directories, and building local citations and backlinks relevant to each location’s service area. The goal is to attract more foot traffic, local leads, and sales for your business.