The Amazon PPC cost varies signing and how many keywords they are targeting. The cost typically varies between $0.15 and $6 per click, with average cost per click (CPC) ranging from $0.77 to $0.98. These costs are also influenced by factors such as product category competitiveness, ad campaign goals, and bidding strategies. The “2.5 rule” is widely used to predict potential costs for Amazon PPC.
