The cost of running Meta ads varies significantly, but on average, you can expect to pay around $0.26 to $0.50 per click and $1.01 to $3.00 per 1,000 impressions. However, the final cost depends on factors like your target audience, ad quality, and campaign objective. Some businesses may spend as little as $5 per day, while others may spend $100 to $500 or more per month. Highly competitive industries and niche markets, such as technology and marketing, can drive up costs.