Meta Ads Manager is a tool used to create, manage, and analyze ad campaigns on Meta’s platforms, including Facebook and Instagram. It allows businesses to define their target audience, set budgets, and monitor ad performance in real-time. In other words, it acts as a central hub for all things related to running ads on Meta. The Meta Ads Manager is accessible through the web and as a mobile application on the iOS and Android platforms, allowing users to manage their ads on the go.