Target ROAS (Return on Ad Spend) is a bidding strategy in Google Ads that aims to maximize the conversion value (such as revenue) for each dollar spent on advertising. It’s a smart bidding strategy that uses Google’s AI to adjust your bids based on predicted conversion value, helping you achieve your desired return on investment. For example, if you set a target ROAS of 500%, you’re telling Google Ads you want $5 in revenue for every $1 you spend on ads.