The average cost per click (CPC) on Google Ads is around $2.69 on the Search Network and $0.63 on the Display Network. However, keep in mind that average CPC can vary significantly based on the industry. For example, industries like legal and insurance tend to have higher average CPCs due to high customer lifetime values. The average CPC also depends largely on the keywords you choose. Highly competitive keywords tend to have a higher CPC.