Google PPC allows US firms to bid on premium transactional keywords where we fully control the custom landing page experience to capture specific case types. Local Service Ads (LSAs), on the other hand, position your firm at the absolute top of the search page in the USA with a “Google Screened” badge. LSAs operate on a pay-per-qualified-call model rather than pay-per-click, making them highly efficient for immediate phone intake. We run both simultaneously to maximize regional market share.