Google Penalty Recovery Services in India

A Google penalty is a negative impact that Google imposes on websites violating its Webmaster Guidelines or spam policies. These penalties potentially harm a website’s online visibility, rankings in search results, or even the complete removal of pages from search results. A Google penalty is either imposed manually or algorithmically. In manual penalties or actions, a human reviewer at Google flags a website. While algorithmic penalties result from algorithm updates or changes.

Google penalizes websites in either of the two ways: manual actions or algorithmic penalties. In manual actions, the penalties are imposed by Google’s Webspam team after a manual review of the website. Google Search Console will usually notify website owners of manual actions, providing details about the violation. On the other hand, algorithmic penalties are triggered by Google’s algorithms without human intervention. They often happen in real-time as the algorithm scans websites.

The Google Penguin update was a major algorithm change designed to address webspam and improve search result quality by penalizing websites that used manipulative link-building tactics. Launched in April 2012, the algorithm update mainly targeted websites that employed “black-hat” SEO practices to unethically boost their rankings. The Penguin update demoted websites with low-quality backlinks in search results and those engaging in practices like keyword stuffing.

To find out whether your website is penalized by Google, access your Google Search Console and check for specific notifications about penalties. Navigate to the “Security and Manual Actions” section and review the “Manual Actions” report. If a manual penalty has been applied, Google will provide details about the issue and affected pages. To identify algorithmic penalties, you can analyze your website traffic in Google Analytics and check for a sudden drop in rankings.

A Google penalty may be imposed when a website violates Google’s Webmaster guidelines and spam policies or employs “black-hat” SEO techniques to boost their rankings unethically. These penalties can be algorithmic, triggered by automated systems, or manual, issued by human reviewers. Other reasons for penalties include keyword stuffing, poor-quality links (both inbound and outbound), thin or low-quality content, cloaking, hidden text or links, and spammy practices.

To recover effectively from a Google penalty, you must first identify the cause and the type of penalty, which could be either a manual penalty due to violation of Google’s guidelines or an algorithmic penalty due to low-quality content, duplicate content, or problems with your site’s technical structure. Next, you must implement an appropriate fix for the issue, such as removing broken links. Once the fix is made, you must submit a reconsideration request through your Google Search Console.

Removing a Google penalty requires you to follow a specific process that mainly includes identifying the penalty, implementing effective solutions, and then informing Google that the fix is made and requesting it to reconsider the penalty. This may involve conducting a thorough website audit, cleaning up your backlink profile, and ensuring your content and website structure adhere to Google’s guidelines. You must also monitor your website continuously to avoid repeat penalties in the future.

A Google penalty on a website can be imposed due to various reasons, which are mainly classified under two categories by Google: Manual Actions and Algorithmic Updates. Manual penalties are imposed when a website violates Google’s Webmaster Guidelines, such as using manipulative SEO tactics, creating low-quality content, or engaging in cloaking. Algorithmic penalties are imposed on specific Google algorithm updates that penalize websites for violating specific guidelines.

If you see a sudden drop in your search rankings or complete disappearance from search results, it means that your website is hit with a penalty. For proper identification, you must know exactly  and how you can do manual Google penalty removal.

The initial step of your approach should be to identify the type of penalty your website has. You can try to remove the penalty on your own by implementing the necessary actions. In case you can’t, you must contact a panda & penguin recovery services agency to avoid further damage.

The time taken to remove a penalty depends on the severity of the penalty, actions taken to fix the penalty on your website, and Google’s review process. Some penalties could get removed in a few weeks while it might take months to remove severe penalties and get your website back on the top of search results.