The Power of Email Marketing in 2024: Tips for Higher Conversions

Businesses encounter new marketing strategies now and then. Some might work for them, while some might not. Increasing conversions is the ultimate goal of any digital marketing strategy. The one that most businesses trust is email marketing! It is an old but reliable marketing practice that always brings better results. Most businesses use email marketing as it is a cheap, quick, and effective way to reach their audience. Email marketing can generate sales in large volume, build an audience base, and get your brand recognized.

With the changing digital landscape, Email marketing has also evolved. It has a lot of potential, but you must know how to capitalize on it.

So, we have prepared a detailed guide for you on how emails bring conversions. Also, we have mentioned some tips that can boost your email conversion rate.

Let’s go ahead;

How Do Emails Bring Conversion?

Email marketing is a technique where you reach your audience directly, rather than waiting for them to reach you. Emails are an effective way to get noticed. With emails, you persuade people to take the desired action. You can ask them to subscribe to a newsletter or sign up for a discount. Anything that a user may find interesting or lures them to engage with you can work. In all cases, they will visit your website or landing page. They will find out what you offer and might end up purchasing something.

In a nutshell, their actions will lead to conversions and sales. Although it may not happen that every mail you send will get noticed. But the ones that work will help you strengthen your strategy further.

What is a Good Conversion Rate?

Till now, we have talked a lot about why businesses use email marketing for higher conversions and how it works. But have you thought about what is considered a good conversion rate? How can you know that your emails are working? Well, the answers to these questions vary with your business goals. If generating leads is your goal, then the average conversion rate should be around 2 to 5%. 6 to 9% is the above-average figure, and anything above 10% can be considered good. In case you are looking to sell a product or a service, a good conversion rate would be between 10 to 15%. 

Keep in mind that these are only average figures as per the market standards. So, you should always aim for a higher conversion rate every time.

5 Effective Tips to Boost Email Conversions

Now let’s get into some interesting ideas that we believe can help you get higher conversions with email marketing.

Create eye-catching subject lines

Subject lines are the hero of your emails. That’s the first thing every user reads. How good or bad your subject lines are decides whether the user will open your email or not. Without catchy and compelling subject lines, your emails will only end up being ignored forever in inboxes or going into trash bins.

All we want to say is that you must write every single subject line while keeping certain things in your mind. Such as;

• What type of your audience and what excites them most
• What pain points you can target to make them click, and
• What words or phrases you can avoid using to not get ignored

Creating personalized subject lines, keeping them short, and using trigger words. These are some effective ways to make your subject lines work. Add a human touch to whatever you write and avoid sounding robotic. Humans often connect more with humans, rather than robots.

Make your CTAs effective

A good email only brings conversion when it is equipped with a compelling call-to-action (CTA). You need to add an extra touch of spice to your emails with CTAs. And obviously, the generic ones will not work. A user might open your email, read it top to bottom, and likes it too. However, without an effective CTA, they will not take any other action. CTA is the final point where you make that last push.

Here are some tips you can use to make your CTAs stronger;

• Keep CTAs simple, on-point, and actionable
• Highlight them using larger text or bright colors
• Place CTAs wisely throughout the mail
• Personalize them as per the audience’s interest

At last, keep changing your CTAs. Avoid using the same ones repeatedly. Stronger CTAs will always increase your rate of conversion.

Optimize emails for mobile users

Emails are not limited to only computers or laptops now. These days, People like to read emails on the go over their mobile devices. In fact, 66% of the emails are opened on mobile phones. Also, 70% of users tend to ignore or delete emails that are not mobile-friendly. It is clear that optimizing your emails for mobile users is extremely important. Emails that are well-optimized for mobile devices can have higher conversions due to more larger number of users.

You must keep the subject lines short so that they appear complete on smaller screens. Use a single-column layout, use smaller images to decrease load time, and write short copy with larger text for easy reading. With these tips, your emails will appear better on mobile devices and will attract users.

Create a sense of urgency and scarcity

Getting things quickly and the fear of missing out is a common part of human nature. Humans tend to buy things quickly that they think will go sold out. Such senses of urgency and scarcity can be used effectively in emails for conversion. You can capitalize on these senses to increase the actions of users. Actions that may take days can happen in just a few minutes. For example, you can offer a limited-period deal or a heavy discount on any product. Add a countdown clock and mention about availability of limited stock.

Such messages make people feel that they are getting exclusive benefits and they must grab it quickly. Also, the competitive nature kicks in to get something better before other people can. Whenever you hit the right spot with these messages, you will experience a quick increase in conversion rates.

Personalize your emails

Every new brand or business comes into the market with already having an email marketing strategy. Due to this, people get more and more emails every day. However, most of the obvious emails get ignored. But what stands out from all of them is personalized mail. Mails that are different for the user. Such emails always connect better with the audience. Emails can be personalized based on interests, locations, community, or any other parameters. It can be as simple as mentioning the name of a particular group of people, or referring to an idol that people admire.

Personalized emails also build trust and brand credibility. When people believe in you, they are more likely to make purchases from you. It not only leads to higher conversions but is also a great means of word-of-mouth marketing. People always spread the word about things that make them feel special, and personalized emails can do that.

Let’s Sum Up

Using the powers of email marketing helps you get a higher conversion rate. Higher conversion increases sales which directly helps you grow your business. However, you must know how to master emails for your business. Now as you know about the tips we have mentioned, you are all geared up to lead your email marketing strategy to the next level.  So use them, create engaging emails, connect better, and get conversions faster!