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Subsequent to launching an initial trial of Professional Profiles for brands back in April, Twitter is now, all set to make a move towards the next stage of its business push, with a new ‘Shop Module’, now additionally being tested with a selection of brands in the US.
As explained by Twitter:
“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.”
With the more extensive growth of eCommerce, virtually all social platforms are now looking into how they can incorporate shopping elements, in order to keep users on platform for longer, and maximise revenue opportunities. All things considered, it’s no surprise to see Twitter exploring the same, which, as noted, is another element in its expanding push to provide more tools to business users.
Back in March, Twitter ran a survey, along with some users, wherein it asked for feedback about potential business features that could ultimately be incorporated into its Professional Profiles. Among those, was this exact Shop Module, alongside various other display elements.
It seems likely that, in the end, these display options will be made available as well as accessible to business users as Twitter grows this push. The question then, at that point is, will these options be available for free to brands, or will businesses have to pay a monthly fee, like Twitter Blue, in order to access these add-on tools?
Twitter has been experimenting with various forms of add-ons that users would have to pay to access. Twitter Blue, obviously, is the most prominent as well as the highest-profile example, with users paying a monthly fee for additional tweet features, including ‘Undo Send’ and Reader Mode. But, Twitter is also testing updates to its tweet management platform TweetDeck, which may likewise develop into similar subscription options for professional users.
Indeed, even Twitter’s Professional Profiles may turn into a paid option, as the platform looks for more ways to generate revenue, as a part of its more extensive push to double its revenue by 2023.
Given this, it appears to be likely that this new product display could turn into a paid tool. It’s early days yet, with just a small number of brands getting getting access. Yet, based on Twitter’s rising monetisation focus, this seems like the way that such elements will be headed.
Would brands pay to access additional professional features? Would you pay to add a Shop display on your Twitter profile?
Many businesses likely will, and accordingly, it seems like a prime opportunity for Twitter to boost its revenue options – so before you get too carried away thinking about the potential here, you ought to likewise consider that it will probably come at a cost.
However, that is the next stage, and Twitter has not specifically said that it will charge for such features at this point. Twitter has noted, nonetheless, that it is establishing a new Merchant Advisory Board, which will incorporate a range of brands that have set up themselves on the platform, whom it will refer to for future business tool developments.
“With their partnership, we hope to more easily address the needs of businesses of any size or vertical in our product innovation.”
The following stage, then, at that point, could be shopping options within Tweets, which it’s likewise experimenting with.
Twitter has said that its eCommerce elements will take time to develop, yet clearly, there is significant opportunity on this front, and within Twitter’s more extensive as well as broader growth plans, it could turn into a major key.
We’re only in the early stages right now, but you can expect a lot more on this front in the coming months.
Twitter says that it’s initially testing the Shop module ‘with a handful of brands in the United States’ before making any decision on a broader roll-out. We’ll keep you updated on any progress.
Subsequent to launching an initial trial of Professional Profiles for brands back in April, Twitter is now, all set to make a move towards the next stage of its business push, with a new ‘Shop Module’, now additionally being tested with a selection of brands in the US.
As explained by Twitter:
“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.”
With the more extensive growth of eCommerce, virtually all social platforms are now looking into how they can incorporate shopping elements, in order to keep users on platform for longer, and maximise revenue opportunities. All things considered, it’s no surprise to see Twitter exploring the same, which, as noted, is another element in its expanding push to provide more tools to business users.
Back in March, Twitter ran a survey, along with some users, wherein it asked for feedback about potential business features that could ultimately be incorporated into its Professional Profiles. Among those, was this exact Shop Module, alongside various other display elements.
It seems likely that, in the end, these display options will be made available as well as accessible to business users as Twitter grows this push. The question then, at that point is, will these options be available for free to brands, or will businesses have to pay a monthly fee, like Twitter Blue, in order to access these add-on tools?
Twitter has been experimenting with various forms of add-ons that users would have to pay to access. Twitter Blue, obviously, is the most prominent as well as the highest-profile example, with users paying a monthly fee for additional tweet features, including ‘Undo Send’ and Reader Mode. But, Twitter is also testing updates to its tweet management platform TweetDeck, which may likewise develop into similar subscription options for professional users.
Indeed, even Twitter’s Professional Profiles may turn into a paid option, as the platform looks for more ways to generate revenue, as a part of its more extensive push to double its revenue by 2023.
Given this, it appears to be likely that this new product display could turn into a paid tool. It’s early days yet, with just a small number of brands getting getting access. Yet, based on Twitter’s rising monetisation focus, this seems like the way that such elements will be headed.
Would brands pay to access additional professional features? Would you pay to add a Shop display on your Twitter profile?
Many businesses likely will, and accordingly, it seems like a prime opportunity for Twitter to boost its revenue options – so before you get too carried away thinking about the potential here, you ought to likewise consider that it will probably come at a cost.
However, that is the next stage, and Twitter has not specifically said that it will charge for such features at this point. Twitter has noted, nonetheless, that it is establishing a new Merchant Advisory Board, which will incorporate a range of brands that have set up themselves on the platform, whom it will refer to for future business tool developments.
“With their partnership, we hope to more easily address the needs of businesses of any size or vertical in our product innovation.”
The following stage, then, at that point, could be shopping options within Tweets, which it’s likewise experimenting with.
Twitter has said that its eCommerce elements will take time to develop, yet clearly, there is significant opportunity on this front, and within Twitter’s more extensive as well as broader growth plans, it could turn into a major key.
We’re only in the early stages right now, but you can expect a lot more on this front in the coming months.
Twitter says that it’s initially testing the Shop module ‘with a handful of brands in the United States’ before making any decision on a broader roll-out. We’ll keep you updated on any progress.