What Could Be Done To Improve Or Remove Old Low-Quality Content?

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Google’s John Mueller was asked what to do about content that is more old and low quality. Would it be better to remove and eliminate the content? Or on the other hand, would it be better to re-write the old bad quality content?

Old Content and Low-Quality Content

John Mueller approached the question as if it were two questions.

The first part of his answer focused on whether the content is considered as lower quality since it’s old.

The the second part of his answer addressed the issue of what can be done for actual low-quality content.

This is a significant question. Some people will treat lousy content like weeds and make it disappear. Also, some kinds of content are like that when it is outdated.

Old and Bad Content on Improved Website

The the person asking the question stated that when he started out his SEO was “bad” and that he subsequently wrote, in terms of content quality, “bad articles.”

His question was that after writing higher quality articles should he remove the lower quality articles.

He asked:

“Would it is a good idea for me to eliminate and remove all articles, is that going to influence and affect my website or I should keep that?”

John Mueller answered with a comment about old content.

He said,

“I think if that’s something that you think is good content that you want to publish with your website, with your name, then I would keep it.

Just because it’s old doesn’t mean it’s bad.”

He then followed up with a comment about what to do about truly bad content.

Mueller continued:

“But if you look at it and you say, oh, this is embarrassing for me now, I don’t want it to be online, it’s like so bad.

Then that’s something where I’d say either improve it or remove it.”

Improving Old Content

There’s some content that can’t be improved, like content about topics that are out of date. Examples of the sorts of content that probably can’t be rehabilitated are purchasing guides for products that are not, at this point manufactured, like pagers or old generation television sets.

Other kinds of content can be improved.

A common example is hundreds of city pages that were templated and are cookie-cutter, where the name of the city is replaced and blocks of text is varied in order to create unique combinations of content utilizing the exact same dozen blocks of content. Strategies like that are outdated and easy for search engines to catch.

Yet, those pages can be rehabilitated with some creativity and some difficult work.

Moreover, sometimes it’s simply best to redirect the old and not good, low-quality content to newer and better content that is on the same or similar topic. This is the easiest method to deal with old and not-good content.

There are numerous approaches to rehabilitate old and low-quality content and two of them, as John Mueller said, improves it or eliminates it.

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What Could Be Done To Improve Or Remove Old Low-Quality Content?

Google’s John Mueller was asked what to do about content that is more old and low quality. Would it be better to remove and eliminate the content? Or on the other hand, would it be better to re-write the old bad quality content?

Old Content and Low-Quality Content

John Mueller approached the question as if it were two questions.

The first part of his answer focused on whether the content is considered as lower quality since it’s old.

The the second part of his answer addressed the issue of what can be done for actual low-quality content.

This is a significant question. Some people will treat lousy content like weeds and make it disappear. Also, some kinds of content are like that when it is outdated.

Old and Bad Content on Improved Website

The the person asking the question stated that when he started out his SEO was “bad” and that he subsequently wrote, in terms of content quality, “bad articles.”

His question was that after writing higher quality articles should he remove the lower quality articles.

He asked:

“Would it is a good idea for me to eliminate and remove all articles, is that going to influence and affect my website or I should keep that?”

John Mueller answered with a comment about old content.

He said,

“I think if that’s something that you think is good content that you want to publish with your website, with your name, then I would keep it.

Just because it’s old doesn’t mean it’s bad.”

He then followed up with a comment about what to do about truly bad content.

Mueller continued:

“But if you look at it and you say, oh, this is embarrassing for me now, I don’t want it to be online, it’s like so bad.

Then that’s something where I’d say either improve it or remove it.”

Improving Old Content

There’s some content that can’t be improved, like content about topics that are out of date. Examples of the sorts of content that probably can’t be rehabilitated are purchasing guides for products that are not, at this point manufactured, like pagers or old generation television sets.

Other kinds of content can be improved.

A common example is hundreds of city pages that were templated and are cookie-cutter, where the name of the city is replaced and blocks of text is varied in order to create unique combinations of content utilizing the exact same dozen blocks of content. Strategies like that are outdated and easy for search engines to catch.

Yet, those pages can be rehabilitated with some creativity and some difficult work.

Moreover, sometimes it’s simply best to redirect the old and not good, low-quality content to newer and better content that is on the same or similar topic. This is the easiest method to deal with old and not-good content.

There are numerous approaches to rehabilitate old and low-quality content and two of them, as John Mueller said, improves it or eliminates it.

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