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Scroll, a subscription-based service that eliminates advertisements from news websites, scroll has been acquired by Twitter. With the acquisition of Scroll, a program that eliminates advertising from news sources for a monthly charge, Twitter takes another step toward expanding subscription offerings. The Scroll will be part of a subscription program that Twitter plans to introduce in the near future. A scroll will be in private beta before that time.
A scroll will continue to work with existing users, but new signups will not be accepted. The Scroll says that for a monthly fee of $5, it lets publishers raise more money than they can from advertising. Scroll subscribers receive cheap, ad-free access to hundreds of top news sites in exchange for a small subscription fee. Scroll claims that its concept works, and Twitter is evidently persuaded, as the company has gone all-in on it. But what drew Scroll to Twitter in the first place? In a blog post, the company responds to this query by stating that Twitter and other news organizations share the same goal of preserving a healthy journalism ecosystem.
“Twitter was created to facilitate public discourse. The conversation’s mitochondria are journalists. It starts things off, energizes people, and tells them. It shifts and perplexes people’s viewpoints. It helps us put ourselves in each other’s shoes and appreciate our shared humanity at its best.”
What Does Twitter + Scroll Have in Store for the Future?
Scroll claims it has been given the task of scaling its model so that all Twitter users can enjoy the internet without “friction and annoyance.” Mike Park, Twitter’s VP of Product, says Scroll will be part of the company’s forthcoming subscription service: “…we hope to have Scroll as part of a future subscription service we’re looking into. Imagine having premium features as a Twitter subscriber, such as being able to read stories from your favorite news source or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers who created the content.”
At this time, no specific plans are known, but Scroll claims that Twitter’s goals are greater than most people think. All indications point to Twitter adopting Scroll’s subscription model to provide ad-free timeline access while sharing revenue with content creators. This isn’t the first time Twitter has shown an interest in charging users to limit the number of advertisements they see. When CEO Jack Dorsey told investors last year that the company is looking at subscription options, it became clear that Twitter intends to charge a fee for premium access.
Surveys started circulating on Twitter in the days following Dorsey’s shareholder comment, asking users what kinds of premium features they’d be willing to pay for. Users were asked if they would be willing to pay to get advertising removed in one of the questions: The conversation about Twitter subscriptions died down after the first round of surveys were sent out. Following Twitter’s acquisition of newsletter publishing startup Revue in January, it picked up again.
Users will also subscribe to emails from their favorite accounts on Twitter. When Twitter’s ‘Super Follow’ product, announced in February, goes live, this feature will be available. In terms of Twitter subscriptions, February was a noteworthy month, as a Bloomberg article revealed the company’s plans for additional premium features. Twitter’s idea of a subscription-based product is becoming more apparent following today’s announcement. There’s still some work to be done until it’s ready for consumers to use. To be sure, whatever Twitter introduces in the future is unlikely to have an effect on the company’s core features. Users will be able to use Twitter for free in the future, with the option to pay for premium features.
What is Nuzzel’s fate?
Scroll’s team also provides Nuzzel, a news tracking service that sends out regular emails with the most popular stories posted by Twitter users. Nuzzel will be decommissioned on May 6th, but its features will be gradually merged into Twitter
Source: Twitter Blog
Scroll, a subscription-based service that eliminates advertisements from news websites, scroll has been acquired by Twitter. With the acquisition of Scroll, a program that eliminates advertising from news sources for a monthly charge, Twitter takes another step toward expanding subscription offerings. The Scroll will be part of a subscription program that Twitter plans to introduce in the near future. A scroll will be in private beta before that time.
A scroll will continue to work with existing users, but new signups will not be accepted. The Scroll says that for a monthly fee of $5, it lets publishers raise more money than they can from advertising. Scroll subscribers receive cheap, ad-free access to hundreds of top news sites in exchange for a small subscription fee. Scroll claims that its concept works, and Twitter is evidently persuaded, as the company has gone all-in on it. But what drew Scroll to Twitter in the first place? In a blog post, the company responds to this query by stating that Twitter and other news organizations share the same goal of preserving a healthy journalism ecosystem.
“Twitter was created to facilitate public discourse. The conversation’s mitochondria are journalists. It starts things off, energizes people, and tells them. It shifts and perplexes people’s viewpoints. It helps us put ourselves in each other’s shoes and appreciate our shared humanity at its best.”
What Does Twitter + Scroll Have in Store for the Future?
Scroll claims it has been given the task of scaling its model so that all Twitter users can enjoy the internet without “friction and annoyance.” Mike Park, Twitter’s VP of Product, says Scroll will be part of the company’s forthcoming subscription service: “…we hope to have Scroll as part of a future subscription service we’re looking into. Imagine having premium features as a Twitter subscriber, such as being able to read stories from your favorite news source or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers who created the content.”
At this time, no specific plans are known, but Scroll claims that Twitter’s goals are greater than most people think. All indications point to Twitter adopting Scroll’s subscription model to provide ad-free timeline access while sharing revenue with content creators. This isn’t the first time Twitter has shown an interest in charging users to limit the number of advertisements they see. When CEO Jack Dorsey told investors last year that the company is looking at subscription options, it became clear that Twitter intends to charge a fee for premium access.
Surveys started circulating on Twitter in the days following Dorsey’s shareholder comment, asking users what kinds of premium features they’d be willing to pay for. Users were asked if they would be willing to pay to get advertising removed in one of the questions: The conversation about Twitter subscriptions died down after the first round of surveys were sent out. Following Twitter’s acquisition of newsletter publishing startup Revue in January, it picked up again.
Users will also subscribe to emails from their favorite accounts on Twitter. When Twitter’s ‘Super Follow’ product, announced in February, goes live, this feature will be available. In terms of Twitter subscriptions, February was a noteworthy month, as a Bloomberg article revealed the company’s plans for additional premium features. Twitter’s idea of a subscription-based product is becoming more apparent following today’s announcement. There’s still some work to be done until it’s ready for consumers to use. To be sure, whatever Twitter introduces in the future is unlikely to have an effect on the company’s core features. Users will be able to use Twitter for free in the future, with the option to pay for premium features.
What is Nuzzel’s fate?
Scroll’s team also provides Nuzzel, a news tracking service that sends out regular emails with the most popular stories posted by Twitter users. Nuzzel will be decommissioned on May 6th, but its features will be gradually merged into Twitter
Source: Twitter Blog