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Groceries are something that is used daily and their consumption is more than any other industry’s product. No matter where you open your grocery shop, you’ll somehow learn to make profits out of it if you manage it with a plan.
But, there are more than 12–20 million retail outlets in India, out of which, according to reports, there are 11 grocery stores for every 1,000 people. You can now guess the competition in your grocery business.
Having a strong marketing plan is necessary to beat this competition and boost your profits. Digital marketing is one such marketing strategy for you.
The success rate of marketing through online means is higher than any other marketing technique because more and more people are leaning toward online shopping trends, including groceries. Moreover, with the rise of online grocery stores like BigBasket, DMart, Nature’s Basket, and others, the craze for online grocery shopping has increased.
If you plan to target a large consumer market such as BigBasket or Dmart, or if you plan to make your way into the local grocery store’s competition, digital marketing will help you a lot.
So, let’s learn about some digital marketing strategies and how they can benefit your business.
The Significance of a Website
If you think your grocery store is small, there is no need to launch your own website, and you can just market through your existing customers that are coming to your shop. Then, you need to reconsider your decisions.
A website is able to target large amounts of online traffic from local or other regions. It collects data from different online end-user markets, allows your store to compete with other recognised stores, and gives your customers the ability to purchase easily and give feedback as well.
The website also allows you to analyse the data of buyers based on their purchase history, spending capacity, etc. Other than that, it helps you increase your customer base by offering them discounts and low-priced products.
So, hire a good website development company to help you with the task of launching a website for your grocery store.
Utilize WhatsApp’s Business Account Feature
With more than 300 million active users, WhatsApp is not merely a chat platform anymore; it is providing small businesses with a way to grow with thousands of their customers. Moreover, more than 50% of people think they would buy from a business if they could trust them and chat with them. This gives you an opportunity to connect with your customers more and increase your credibility.
There are various methods by which people market their businesses on WhatsApp. For example, if you open your WhatsApp story option, many people market their services or products through their story section.
They post pictures, videos, links to their shops, etc. to inform their contacts about their business. This is a great way to utilize your own connections to increase your business profits.
Apart from this, you can open a business account on WhatsApp with details such as an address, business category, description, email address, etc., to let people know about what you do.
In a lockdown due to COVID-19 spreading, many grocery store owners started using this WhatsApp business feature and started taking orders from their customers online. This initiative resulted in the growth of their grocery business even in COVID-19 times when all other businesses were falling down.
Hereby, it is clear that using WhatsApp for digital marketing is a no-or low-cost marketing strategy that can boost conversion rates, and on your WhatsApp business profile, you can add your website link to it, which will boost the website traffic as well.
Social Media for Grocery Stores
Using social media for groceries may sound weird to you. And you might be thinking that how can social media, where people usually go for entertainment purposes, help me in my grocery store business?
Well, social media is where most people get influenced. This means that they purchase from fashion influencers, health guides, or even real-estate profiles that showcase their property to get their customers from social media.
Take examples of grocery stores that have their own social media presence, such as ralphsgrocery (Ralphs Grocery) and grocery4uretail (Grocery 4U Retail Pvt. Ltd.) on Instagram. They have their website linked to their profile bio, discount coupons on posts, and other entertaining content that prompts buyers to buy from them online.
When you interact with your audience on social media and offer them services such as home delivery and online orders without having to come out of their house, it increases their interest in buying from you.
Moreover, posting entertaining and informative content, asking interesting questions through polls and other means, tracking audience data through business pages, and following a marketing plan for social media can be done with the help of the best social media marketing agency. They will ease the process of promoting your business on social media and give you results that are beneficial.
Advertise to Stand Out
Everyone knows how advertising can change their business instantly. Unlike in old times, when businesses needed to spend more than their marketing budget on advertising among a few thousand of the population, now people use online platforms to strengthen their business image in front of millions of customers.
If we take a look at Big Baazar, Big Basket, or any other retail grocery store, they have applied online marketing strategies that include advertising as well.
You see their ads on YouTube, Instagram, and even when you search for any grocery-related item online. In addition, most people get to know about these brands only after they see their ads on different online platforms.
For this reason, if you advertise online, you will start receiving orders from various locations, and you also have the option to show ads only in those locations where you can supply groceries.
The best advertising method is Google AdWords’ PPC advertising services. This method does not waste your money on ads that are of no value. You can edit and modify ads according to your needs. A good digital marketing agency that provides PPC management services can help you launch ad campaigns that give good results.
SEO to Enhance Online Presence
Search engine optimization is essential for any business that has a website and social media pages. It is a way to generate traffic to your website that comes without ads or any other marketing means but solely on the basis of SEO.
SEO means giving attention to small details of your website and its content, how it functions, its navigation of purchasing options, search bars, and other details that can make or break the image of your brand.
If you succeed in captivating the customers’ interests for a few minutes on your website, then there are high chances of them buying from you. But for that, having a website that is operating smoothly and making its way onto search engine pages among the competition of thousands of web pages is crucial.
A website that can mark its presence without online ads is what grabs the attention of the searcher. So, SEO is important when marketing online.
Moreover, hiring an affordable SEO service provider will give you the benefit of saving your time by optimising your website for you. This way, you can focus on other business matters.
Conclusion
Digital marketing is thriving because almost every business is adapting its strategies to amplify its presence among internet users and escalate profits with low marketing costs.
If you are looking to hire a digital marketing agency that can fulfil the marketing demands of your grocery business, then OMR Digital can help you with that.
We provide services such as website development, graphic design, logo design, Google ad management, SEO management, social media marketing, content marketing, and more.
Contact us for more details!
Groceries are something that is used daily and their consumption is more than any other industry’s product. No matter where you open your grocery shop, you’ll somehow learn to make profits out of it if you manage it with a plan.
But, there are more than 12–20 million retail outlets in India, out of which, according to reports, there are 11 grocery stores for every 1,000 people. You can now guess the competition in your grocery business.
Having a strong marketing plan is necessary to beat this competition and boost your profits. Digital marketing is one such marketing strategy for you.
The success rate of marketing through online means is higher than any other marketing technique because more and more people are leaning toward online shopping trends, including groceries. Moreover, with the rise of online grocery stores like BigBasket, DMart, Nature’s Basket, and others, the craze for online grocery shopping has increased.
If you plan to target a large consumer market such as BigBasket or Dmart, or if you plan to make your way into the local grocery store’s competition, digital marketing will help you a lot.
So, let’s learn about some digital marketing strategies and how they can benefit your business.
The Significance of a Website
If you think your grocery store is small, there is no need to launch your own website, and you can just market through your existing customers that are coming to your shop. Then, you need to reconsider your decisions.
A website is able to target large amounts of online traffic from local or other regions. It collects data from different online end-user markets, allows your store to compete with other recognised stores, and gives your customers the ability to purchase easily and give feedback as well.
The website also allows you to analyse the data of buyers based on their purchase history, spending capacity, etc. Other than that, it helps you increase your customer base by offering them discounts and low-priced products.
So, hire a good website development company to help you with the task of launching a website for your grocery store.
Utilize WhatsApp’s Business Account Feature
With more than 300 million active users, WhatsApp is not merely a chat platform anymore; it is providing small businesses with a way to grow with thousands of their customers. Moreover, more than 50% of people think they would buy from a business if they could trust them and chat with them. This gives you an opportunity to connect with your customers more and increase your credibility.
There are various methods by which people market their businesses on WhatsApp. For example, if you open your WhatsApp story option, many people market their services or products through their story section.
They post pictures, videos, links to their shops, etc. to inform their contacts about their business. This is a great way to utilize your own connections to increase your business profits.
Apart from this, you can open a business account on WhatsApp with details such as an address, business category, description, email address, etc., to let people know about what you do.
In a lockdown due to COVID-19 spreading, many grocery store owners started using this WhatsApp business feature and started taking orders from their customers online. This initiative resulted in the growth of their grocery business even in COVID-19 times when all other businesses were falling down.
Hereby, it is clear that using WhatsApp for digital marketing is a no-or low-cost marketing strategy that can boost conversion rates, and on your WhatsApp business profile, you can add your website link to it, which will boost the website traffic as well.
Social Media for Grocery Stores
Using social media for groceries may sound weird to you. And you might be thinking that how can social media, where people usually go for entertainment purposes, help me in my grocery store business?
Well, social media is where most people get influenced. This means that they purchase from fashion influencers, health guides, or even real-estate profiles that showcase their property to get their customers from social media.
Take examples of grocery stores that have their own social media presence, such as ralphsgrocery (Ralphs Grocery) and grocery4uretail (Grocery 4U Retail Pvt. Ltd.) on Instagram. They have their website linked to their profile bio, discount coupons on posts, and other entertaining content that prompts buyers to buy from them online.
When you interact with your audience on social media and offer them services such as home delivery and online orders without having to come out of their house, it increases their interest in buying from you.
Moreover, posting entertaining and informative content, asking interesting questions through polls and other means, tracking audience data through business pages, and following a marketing plan for social media can be done with the help of the best social media marketing agency. They will ease the process of promoting your business on social media and give you results that are beneficial.
Advertise to Stand Out
Everyone knows how advertising can change their business instantly. Unlike in old times, when businesses needed to spend more than their marketing budget on advertising among a few thousand of the population, now people use online platforms to strengthen their business image in front of millions of customers.
If we take a look at Big Baazar, Big Basket, or any other retail grocery store, they have applied online marketing strategies that include advertising as well.
You see their ads on YouTube, Instagram, and even when you search for any grocery-related item online. In addition, most people get to know about these brands only after they see their ads on different online platforms.
For this reason, if you advertise online, you will start receiving orders from various locations, and you also have the option to show ads only in those locations where you can supply groceries.
The best advertising method is Google AdWords’ PPC advertising services. This method does not waste your money on ads that are of no value. You can edit and modify ads according to your needs. A good digital marketing agency that provides PPC management services can help you launch ad campaigns that give good results.
SEO to Enhance Online Presence
Search engine optimization is essential for any business that has a website and social media pages. It is a way to generate traffic to your website that comes without ads or any other marketing means but solely on the basis of SEO.
SEO means giving attention to small details of your website and its content, how it functions, its navigation of purchasing options, search bars, and other details that can make or break the image of your brand.
If you succeed in captivating the customers’ interests for a few minutes on your website, then there are high chances of them buying from you. But for that, having a website that is operating smoothly and making its way onto search engine pages among the competition of thousands of web pages is crucial.
A website that can mark its presence without online ads is what grabs the attention of the searcher. So, SEO is important when marketing online.
Moreover, hiring an affordable SEO service provider will give you the benefit of saving your time by optimising your website for you. This way, you can focus on other business matters.
Conclusion
Digital marketing is thriving because almost every business is adapting its strategies to amplify its presence among internet users and escalate profits with low marketing costs.
If you are looking to hire a digital marketing agency that can fulfil the marketing demands of your grocery business, then OMR Digital can help you with that.
We provide services such as website development, graphic design, logo design, Google ad management, SEO management, social media marketing, content marketing, and more.
Contact us for more details!