Operating an online store is tough in such a highly competitive environment since there are many paid tools available to rank products higher. To remain in competition you also dive into practicing SEO, creating new content and strategies but gets tough to compete with paid channels of SEO.

In today’s digital age, establishing a strong online presence is essential for any business looking to thrive. Google, being the ubiquitous search engine, offers numerous tools and features to help businesses succeed. One such tool is Google Product Listings, a powerful resource that can significantly boost your online business. In this blog, we will delve into the world of Free Google Product Listings and explore how they can propel your business to new heights.

Google Merchant Center Overview

Before we dive into the specifics of Free Google Product Listings, let us begin with a brief overview of the Google Merchant Center.

GMC (Google Merchant Center) is an easy-to-use online product feed integration program that enables you to scale your online business. GMC helps you manage how your online and in-store product inventory appears across Google, allowing you to reach more customers, drive more revenue, and more. You can sign up for GMC for absolutely free, and you can also connect your Google Ads to run Shopping campaigns or Performance Max.

Over the years, GMC has grown and developed into a product inventory platform with its database, providing real-time insight and reporting. Today, GMC offers nine different programs for merchants to choose from, including-

• Shopping Ads
• Buy on Google
• Free Product Listings
• Dynamic Remarketing
• Customer Reviews
• Free Local Product Listings
• Local Inventory Ads
• Promotions
• Product Ratings

Every seller is eligible for these programs, but not every product is

What Are Free Google Product Listings?

Free Google Product Listings, also known as “Surfaces Across Google,” is a game-changer for e-commerce businesses. They allow you to display your products on Google search results and other Google services without incurring any advertising costs. These listings offer an excellent opportunity to display your products to a broader audience, enhancing your visibility and reach.

The Google Shopping tab was originally created to be primarily free listings because of the transition to online sales. Today, Google brings free listings to the top of the Google search result page to help shoppers find and select products created by sellers that will serve their needs.

Since the introduction of free listings on the Google shopping platform, merchants across the platform have seen an increase in engagement, clicks, and impressions on their product listings, leading to increasing revenue and sales for the business.

How Do Free Google Product Listings Impact Google Shopping?

Google Shopping has long been a go-to destination for online shoppers searching for products. With Free Google Product Listings, your products can appear not only in the Shopping tab but also within the main Google search results. This integration amplifies your product’s visibility and enables you to tap into a wider audience base.

The normal user won’t notice the difference, but this new section separates the search results and it’s a really cool visual element that’s only available to sites that sign up for free listings. In the Shopping tab, you will see listings broken down by the programs that merchants have access to through Google Merchant Center. You will see shopping ads at the top, then free listings and buying on Google products. The products are then sorted by reviews and ratings, and then you will see promotions and deals tied to the search. It is super easy to filter by size, color, and price – it is almost as if you are shopping on your site before they even get there!

How to Set Up Free Product Listings on Google

Now, let us get down to the practical steps of setting up Free Google Product Listings for your online business:

• Visit Google Merchant Center and select Get Started
• Enter your business information
• Choose where your customers check out (Google, your website, etc.)
• Choose your third-party platforms and select your email preferences
• Upload your product feed by selecting the Free Listings destination in your basic information step

And if you’re an existing customer, all you need to do is follow the process below-

Create a Google Merchant Center Account

If you do not have one already, sign up for a Google Merchant Center account. It is a straightforward process, and you will need to provide essential business information.

Verify Your Website

Google needs to ensure that you own the website you are promoting. Verification typically involves adding a snippet of code to your website or uploading a file provided by Google.

Upload Your Product Data

Prepare a data feed containing detailed information about your products. This data feed should include product titles, descriptions, prices, and high-quality images.

Optimize Your Product Feed

Make sure your product data is accurate and up-to-date. Use relevant keywords in your product titles and descriptions to improve search visibility.

Submit Your Product Feed

Upload your product feed to the Google Merchant Center. Google will review your data for compliance with its policies.

Enable Surfaces across Google

Once your product feed is approved, enable “Surfaces Across Google” to ensure your products appear in Google search results and other relevant placements.

How to Track and Measure the Performance of Your Free Google Product Listings

To gauge the success of your Free Google Product Listings and make necessary improvements, you need to track and measure their performance. Here is how:

Google Analytics

Integrate your Google Merchant Center with Google Analytics to access valuable data on user behavior, conversions, and sales attributed to your listings.

Google Search Console

Monitor your website’s performance in Google search results. Keep an eye on impressions, clicks, and click-through rates to assess the impact of your listings.

Merchant Center Performance Dashboard

Utilize the Merchant Center’s built-in reporting tools to track key metrics like clicks, impressions, and conversion rates. Google Merchant Center gives you the power to see how engaged your free product listings are.

Check out the Overview tab to get a general idea of how your products are doing. It will show you how many are active when they expire from your feed, if any are pending, and if any are disapproved. You can also see how each product is doing individually.

For example, if you have 10 products you want to rate, you can search for them in the All Products report and get individual insights about how they are doing. If you want to get more specific insights, you can make custom reports in your own Google Merchant Center account. Plus, you can use the Performance tab to pull all the info you need – from dashboards to reports and even competitive visibility. And if you link your Google Analytics account with Google Merchant Center, it’ll even show you conversion tracking data for both paid and free products.

Regular Audits

Continuously review and optimize your product data, ensuring it aligns with your target audience’s preferences and search trends.

Start Using Free Product Listings Today with OMR Digital

Embracing Free Google Product Listings is a strategic move that can help your online business thrive in the competitive digital landscape. To ensure a seamless setup and maximize the benefits of these listings, consider collaborating with a trusted digital marketing agency like OMR Digital. Our expertise in e-commerce and Google products can accelerate your online business growth and increase your revenue.

In conclusion, Free Google Product Listings are a potent tool that every online business should leverage. By following the steps outlined in this guide and collaborating with the right experts, you can expand your online reach, drive more traffic to your website, and ultimately grow your business in the digital world. Do not miss out on this opportunity to enhance your online presence and boost your sales. Start your journey with Free Google Product Listings today by contacting us via email at info@omrdigital.com or via phone at +91 898-954-3589. Contact us today and help your business boost!