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On August 17, 2023, Google search advocate John Mueller, in a post on Mastodon, said, “If your site depends on Discover traffic, that sounds bad regardless of your specifics.”
Mueller backed up his statement by quoting its Google Discover documentation that says:
Gary Illyes, another analyst from Google, also warned of web pages of dependency on Google Discover Traffic by saying, “Just hope people realize that this may go away overnight and they don’t build their whole business model around it.”
It is excellent if your business is getting traffic using Discover Traffic. Still, it is undoubtedly something you should only partially depend on your business.
Here is the screenshot of the response of John Mueller to one user who asked: “Is it possible to come back to this amount for the site in Discover (and start surface again on Discover as there is zero traffic from that right now), or is it best to just turn the site down?”-
And here’s the screenshot of a tweet by Gary Illyes from 4 years ago-
Credits: Search Engine Roundtable
On August 17, 2023, Google search advocate John Mueller, in a post on Mastodon, said, “If your site depends on Discover traffic, that sounds bad regardless of your specifics.”
Mueller backed up his statement by quoting its Google Discover documentation that says:
Gary Illyes, another analyst from Google, also warned of web pages of dependency on Google Discover Traffic by saying, “Just hope people realize that this may go away overnight and they don’t build their whole business model around it.”
It is excellent if your business is getting traffic using Discover Traffic. Still, it is undoubtedly something you should only partially depend on your business.
Here is the screenshot of the response of John Mueller to one user who asked: “Is it possible to come back to this amount for the site in Discover (and start surface again on Discover as there is zero traffic from that right now), or is it best to just turn the site down?”-
And here’s the screenshot of a tweet by Gary Illyes from 4 years ago-
Credits: Search Engine Roundtable