Bot Traffic From Third Parties Has No Direct Impact On Your Google Rankings

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Does “a lot of bot traffic” come in, and if the bot is tagged under organic traffic, does it have a negative effect or does Google ignore it? A webmaster asked on Twitter. No, according to Google’s John Mueller, That has no effect on Google Search.

There are numerous ways to dissect what this person may be asking. It appears that the source of his concern is Google Analytics data indicating that the site is receiving a lot of fake organic traffic. Perhaps that traffic never converts or engages with the site? In any case, John is claiming that

(1) Google does not use Google Analytics data for ranking, as he has previously stated, and/or

(2) having bots visit your site has no impact on Google.

For instance, if those bots are slowing down your site’s performance, which may affect how Google crawls your site.

He also said that All you have to do now is concentrate on your content and your website. Don’t get hung up on these kinds of issues if you want to improve your rankings.

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Bot Traffic From Third Parties Has No Direct Impact On Your Google Rankings

Does “a lot of bot traffic” come in, and if the bot is tagged under organic traffic, does it have a negative effect or does Google ignore it? A webmaster asked on Twitter. No, according to Google’s John Mueller, That has no effect on Google Search.

There are numerous ways to dissect what this person may be asking. It appears that the source of his concern is Google Analytics data indicating that the site is receiving a lot of fake organic traffic. Perhaps that traffic never converts or engages with the site? In any case, John is claiming that

(1) Google does not use Google Analytics data for ranking, as he has previously stated, and/or

(2) having bots visit your site has no impact on Google.

For instance, if those bots are slowing down your site’s performance, which may affect how Google crawls your site.

He also said that All you have to do now is concentrate on your content and your website. Don’t get hung up on these kinds of issues if you want to improve your rankings.

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