LinkedIn Unveils A New Report Listing Top 10 In-Demand Marketing Skills In 2021

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A new report of the top 10 in-demand marketing skills in 2021, has been published by LinkedIn. The report is based on what employers are looking for in job postings.

A big part of the best 10 positions posted on the stage are in the computerized or media space, the report uncovers.

The report reveals that half of the top 10 posted on the platform are in digital or media space.

Therefore, the most in-demand skills show an expanding dependence on technology and innovation, a developing pattern of leveraging social media, and continuing relevance of Search Engine Optimisation.

Search Engine Optimisation is highlighted a couple of throughout the report, as there’s a specific interest and demand for off-page SEO.

That is one ability and skill that can help marketers stand out, the report shows, as off-page SEO addresses one of the top skill gaps in digital marketing.

Here are a few additional highlights from LinkedIn’s report in demand after marketing skills.

Top Marketing Skills In-Demand

These are the current skills in the highest demand for marketing jobs:

  1. Press releases
  2. HTML
  3. Web analytics
  4. Sales promotion
  5. Administrative assistance
  6. Digital Marketing
  7. Adobe Acrobat
  8. Retail sales
  9. Google Analytics

10.Content management systems (CMS)

While realizing how to compose press releases is a must-have skill at the moment, LinkedIn predicts that turning into an expert at social media and content marketing will keep marketers prepared for what’s to come.

Having said that, these are the marketing skills with the fastest growing demand:

  1. Instagram
  2. Content marketing
  3. Creative problem-solving
  4. Brand awareness
  5. Branding
  6. Hootsuite
  7. Adobe Premiere Pro
  8. Marketing automation
  9. Customer experience

10.Facebook marketing

In the job market, getting hired and employed has a great deal to do with supply and demand.

LinkedIn has identified the marketing skills with the highest supply to demand ratio.

Here they are all together in order, with the skills and abilities at the top in higher supply, and the abilities at the bottom in lower supply:

  1. Digital marketing
  2. Advertising
  3. Social media
  4. Data science
  5. Graphic design
  6. Product marketing
  7. Corporate communications
  8. Sales operations
  9. Web development

10.Writing

Identified with the aforementioned, these are the best skills gaps in digital marketing:

  1. Digital strategy
  2. Omniture
  3. Linkbuilding
  4. Search advertising
  5. Off-page SEO

To fill the skill gaps, numerous LinkedIn members take advantage of the site’s free learning courses.

Here are a few extra highlights from the report regarding Search Engine Optimisation as an in-demand skill:

“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…
…paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, Omniture, link-building and off-page SEO can make you a coveted asset.”

Top Marketing Jobs In-Demand

Now when you’ve seen the top in-demand marketing abilities, here’s a glance at some jobs you can get with them.

These are presently 10 main marketing jobs in the highest demand:

  1. Digital Marketing Specialist
  2. Digital Account Executive
  3. Social Media Manager
  4. Digital Marketing Manager
  5. Copywriter
  6. Marketing Associate
  7. Account Supervisor
  8. Marketing Assistant
  9. Digital Strategist

10.Marketing Manager.

More About LinkedIn’s Report

This data is sourced from LinkedIn internal data – Based on complete NAMER jobs in the Marketing function listed on LinkedIn from March 30, 2020, to September 29, 2020, compared to September 30, 2020 to March 30, 2021.

 

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LinkedIn Unveils A New Report Listing Top 10 In-Demand Marketing Skills In 2021

A new report of the top 10 in-demand marketing skills in 2021, has been published by LinkedIn. The report is based on what employers are looking for in job postings.

A big part of the best 10 positions posted on the stage are in the computerized or media space, the report uncovers.

The report reveals that half of the top 10 posted on the platform are in digital or media space.

Therefore, the most in-demand skills show an expanding dependence on technology and innovation, a developing pattern of leveraging social media, and continuing relevance of Search Engine Optimisation.

Search Engine Optimisation is highlighted a couple of throughout the report, as there’s a specific interest and demand for off-page SEO.

That is one ability and skill that can help marketers stand out, the report shows, as off-page SEO addresses one of the top skill gaps in digital marketing.

Here are a few additional highlights from LinkedIn’s report in demand after marketing skills.

Top Marketing Skills In-Demand

These are the current skills in the highest demand for marketing jobs:

  1. Press releases
  2. HTML
  3. Web analytics
  4. Sales promotion
  5. Administrative assistance
  6. Digital Marketing
  7. Adobe Acrobat
  8. Retail sales
  9. Google Analytics

10.Content management systems (CMS)

While realizing how to compose press releases is a must-have skill at the moment, LinkedIn predicts that turning into an expert at social media and content marketing will keep marketers prepared for what’s to come.

Having said that, these are the marketing skills with the fastest growing demand:

  1. Instagram
  2. Content marketing
  3. Creative problem-solving
  4. Brand awareness
  5. Branding
  6. Hootsuite
  7. Adobe Premiere Pro
  8. Marketing automation
  9. Customer experience

10.Facebook marketing

In the job market, getting hired and employed has a great deal to do with supply and demand.

LinkedIn has identified the marketing skills with the highest supply to demand ratio.

Here they are all together in order, with the skills and abilities at the top in higher supply, and the abilities at the bottom in lower supply:

  1. Digital marketing
  2. Advertising
  3. Social media
  4. Data science
  5. Graphic design
  6. Product marketing
  7. Corporate communications
  8. Sales operations
  9. Web development

10.Writing

Identified with the aforementioned, these are the best skills gaps in digital marketing:

  1. Digital strategy
  2. Omniture
  3. Linkbuilding
  4. Search advertising
  5. Off-page SEO

To fill the skill gaps, numerous LinkedIn members take advantage of the site’s free learning courses.

Here are a few extra highlights from the report regarding Search Engine Optimisation as an in-demand skill:

“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…
…paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, Omniture, link-building and off-page SEO can make you a coveted asset.”

Top Marketing Jobs In-Demand

Now when you’ve seen the top in-demand marketing abilities, here’s a glance at some jobs you can get with them.

These are presently 10 main marketing jobs in the highest demand:

  1. Digital Marketing Specialist
  2. Digital Account Executive
  3. Social Media Manager
  4. Digital Marketing Manager
  5. Copywriter
  6. Marketing Associate
  7. Account Supervisor
  8. Marketing Assistant
  9. Digital Strategist

10.Marketing Manager.

More About LinkedIn’s Report

This data is sourced from LinkedIn internal data – Based on complete NAMER jobs in the Marketing function listed on LinkedIn from March 30, 2020, to September 29, 2020, compared to September 30, 2020 to March 30, 2021.

 

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