Digital marketing is a constantly evolving landscape that brings new trends. No matter how strong your digital marketing practices are, not keeping up with such trends can be a setback for your brand.
On the other hand, Incorporating these trends into your digital marketing strategy can be your next big move toward grabbing attention and standing out from the competition.
So if you are also looking to step up in the digital marketing game, we have curated a list of the top 10 digital marketing trends in 2024. These trends are capable of bringing multiple benefits to leverage your business.
The Best Digital Marketing Trends in 2024
Here’s our list of some of the best and must-know trends in digital marketing that have come up in 2024. Check them out and find which of them suits best for you;
Generative AI
Generative AI has brought a seismic shift in the marketing industry due to its unmatched capabilities. The State of Marketing Report 2024 by Hubspot says that 64% of marketers have already started using AI for content generation and analytics.
Marketers are leaning toward AI due to its efficiency and effectiveness. Due to the self-learning capabilities of this technology, it can produce impactful content with less effort and in less time.
Although generative AI is said to have its drawbacks, we can not ignore the fact that is being used by most marketers, and its use will definitely rise in the future.
Social Media Platforms
Social media platforms have seen the most remarkable rise in the number of users every year and it is not stopping any soon. Thus, taking your brand on these platforms is the best way to grab consumer’s attention.
New social media platforms such as Threads have been the main focus of marketers to not only promote their brand or product but to build a solid image as well as establish a connection with the audience.
Brands like Canva and TedTalks have seen success after coming on Threads. To maximize the ROI, It is important to analyze each social media platform and to find the one where most of your target audience is.
Short-form Video Content
Scrolling short-form video content on applications like TikTok, Instagram Reels, and YouTube Shorts has become the main focus of the digital-first generation. And this is where the modern marketers are targeting the most.
With the introduction of such short and easy-to-grab content, people prefer to watch something interesting rather than read paragraphs. Creating such content for your brand increases reach drives sales, and boosts brand engagement.
Apart from that, HubSpot says that short-form video content has the highest return on investment (ROI) in 2024 and will bring more growth in the future. That’s why 53% of digital marketers are planning to invest in creating such content.
User Generated Content
User-generated content or UGC is the content that your users or customers produce for your brand. It can be in the form of reviews, videos, images, or social media posts that can be shared via your marketing channels.
UGC is the most powerful way that digital marketers use to build trust and authenticity for the brand. When real people share their opinions about you, it resonates genuineness to other new customers.
UGC might be the most cost-efficient way of marketing and building brand awareness, all you need to do is encourage customers to post reviews about your brand or share videos of your product.
Case Studies
Although case studies are a part of traditional digital marketing practices, they are still considered to be a powerful tool in 2024. In some particular industries like B2B, marketers trust case studies to increase lead generation and brand awareness.
A report by HubSpot mentioned that 87% of marketers are planning to invest more in case studies while 26% are already using case studies in their digital marketing strategy.
Investing in creating case studies can be a promising option for your brand as it is reliable and effective when compared to other traditional marketing practices. Case studies are going to be a part of marketing strategy for a long time.
Influencer Marketing
Influencers have become the face of modern brands and influencer marketing is a major part of their marketing strategy. Brands are even ready to invest a large amount just to make popular influencers market their product.
Most digital marketers believe that influencers connect to the audience in a relatable way, and as the name says, they influence people to choose products or brands that they recommend.
The influencer marketing industry is booming and is expected to reach $24 million by the end of 2024. Investing in this industry is proving to be worthy of reaching new customers every day.
SEO
In 2024, SEO has evolved beyond just using keywords or algorithms. SEO is now being even used in images, videos, and audio search content to elevate the reach. This aims to improve customer experience while being on top of SERPs.
HubSpot recently reported that 92% of digital marketers have planned to increase or maintain their investment in SEO beyond 2024. They are aiming to capitalize on the latest advancements made in search engines that prioritize genuine content.
With the constant increase in the use of AI-generated content, popular search engines like Google and Bing are now considering only authentic and more human content with better SEO.
Personalization
Offering a personalized experience to each user is a promising marketing strategy in 2024. With the help of AI, most marketers are practicing personalization techniques such as recommending relevant products to what customers have already brought.
With the use of modern technology like augmented reality (AR), brands can offer an immersive experience to visualize the products in their personal space. On the other hand, service-based brands offer multiple customizations for each user.
Such personalized experiences tend to increase customer satisfaction and drive their purchase decision towards selecting your brand or product over any other competition.
Interactive Chatbots
In 2024, most customers face confusion when it comes to selecting a specific brand or product and that’s where questions arise a lot. Well, Interactive chatbots and voice assistants are the most reliable solution to answer such questions.
With the advancement in Natural Language Processing (NLP) and AI technologies, marketers are using chatbots to provide customers with answers to their questions quickly and accurately.
According to a report by HubSpot, 58% of marketers invest in developing chatbots in 2024. With such chatbots, it has become easier for marketers to improve customer satisfaction and influence customers to select their product or brand.
EEAT Content
Google has recently updated its EAT framework for ranking pages and added an extra E for experience to make it EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness).
Google now tends to promote content on SERPs that matches the EEAT factor. The extra E for experience is added because Google believes that AI cannot generate content with real-world experiences as humans can.
Hence, creating EEAT content has become the new norm for staying on top of the search results and standing out from the competitors. Sharing first-hand experiences via your content can bring better results.
The Wrap-Up
2024 so far has been a challenging year for most digital marketers. With different new trends coming into play, it is not easy to keep up with the constantly evolving space.
AI has greatly influenced both consumer and business behavior, thus it is important to embrace it. However, Genuine human content still has considerable value. So it is important to incorporate both in your digital marketing strategy.
Our list mentions the trends from both sides. Choose the right ones for yourself and improve your digital marketing strategy today!
Digital marketing is a constantly evolving landscape that brings new trends. No matter how strong your digital marketing practices are, not keeping up with such trends can be a setback for your brand.
On the other hand, Incorporating these trends into your digital marketing strategy can be your next big move toward grabbing attention and standing out from the competition.
So if you are also looking to step up in the digital marketing game, we have curated a list of the top 10 digital marketing trends in 2024. These trends are capable of bringing multiple benefits to leverage your business.
The Best Digital Marketing Trends in 2024
Here’s our list of some of the best and must-know trends in digital marketing that have come up in 2024. Check them out and find which of them suits best for you;
Generative AI
Generative AI has brought a seismic shift in the marketing industry due to its unmatched capabilities. The State of Marketing Report 2024 by Hubspot says that 64% of marketers have already started using AI for content generation and analytics.
Marketers are leaning toward AI due to its efficiency and effectiveness. Due to the self-learning capabilities of this technology, it can produce impactful content with less effort and in less time.
Although generative AI is said to have its drawbacks, we can not ignore the fact that is being used by most marketers, and its use will definitely rise in the future.
Social Media Platforms
Social media platforms have seen the most remarkable rise in the number of users every year and it is not stopping any soon. Thus, taking your brand on these platforms is the best way to grab consumer’s attention.
New social media platforms such as Threads have been the main focus of marketers to not only promote their brand or product but to build a solid image as well as establish a connection with the audience.
Brands like Canva and TedTalks have seen success after coming on Threads. To maximize the ROI, It is important to analyze each social media platform and to find the one where most of your target audience is.
Short-form Video Content
Scrolling short-form video content on applications like TikTok, Instagram Reels, and YouTube Shorts has become the main focus of the digital-first generation. And this is where the modern marketers are targeting the most.
With the introduction of such short and easy-to-grab content, people prefer to watch something interesting rather than read paragraphs. Creating such content for your brand increases reach drives sales, and boosts brand engagement.
Apart from that, HubSpot says that short-form video content has the highest return on investment (ROI) in 2024 and will bring more growth in the future. That’s why 53% of digital marketers are planning to invest in creating such content.
User Generated Content
User-generated content or UGC is the content that your users or customers produce for your brand. It can be in the form of reviews, videos, images, or social media posts that can be shared via your marketing channels.
UGC is the most powerful way that digital marketers use to build trust and authenticity for the brand. When real people share their opinions about you, it resonates genuineness to other new customers.
UGC might be the most cost-efficient way of marketing and building brand awareness, all you need to do is encourage customers to post reviews about your brand or share videos of your product.
Case Studies
Although case studies are a part of traditional digital marketing practices, they are still considered to be a powerful tool in 2024. In some particular industries like B2B, marketers trust case studies to increase lead generation and brand awareness.
A report by HubSpot mentioned that 87% of marketers are planning to invest more in case studies while 26% are already using case studies in their digital marketing strategy.
Investing in creating case studies can be a promising option for your brand as it is reliable and effective when compared to other traditional marketing practices. Case studies are going to be a part of marketing strategy for a long time.
Influencer Marketing
Influencers have become the face of modern brands and influencer marketing is a major part of their marketing strategy. Brands are even ready to invest a large amount just to make popular influencers market their product.
Most digital marketers believe that influencers connect to the audience in a relatable way, and as the name says, they influence people to choose products or brands that they recommend.
The influencer marketing industry is booming and is expected to reach $24 million by the end of 2024. Investing in this industry is proving to be worthy of reaching new customers every day.
SEO
In 2024, SEO has evolved beyond just using keywords or algorithms. SEO is now being even used in images, videos, and audio search content to elevate the reach. This aims to improve customer experience while being on top of SERPs.
HubSpot recently reported that 92% of digital marketers have planned to increase or maintain their investment in SEO beyond 2024. They are aiming to capitalize on the latest advancements made in search engines that prioritize genuine content.
With the constant increase in the use of AI-generated content, popular search engines like Google and Bing are now considering only authentic and more human content with better SEO.
Personalization
Offering a personalized experience to each user is a promising marketing strategy in 2024. With the help of AI, most marketers are practicing personalization techniques such as recommending relevant products to what customers have already brought.
With the use of modern technology like augmented reality (AR), brands can offer an immersive experience to visualize the products in their personal space. On the other hand, service-based brands offer multiple customizations for each user.
Such personalized experiences tend to increase customer satisfaction and drive their purchase decision towards selecting your brand or product over any other competition.
Interactive Chatbots
In 2024, most customers face confusion when it comes to selecting a specific brand or product and that’s where questions arise a lot. Well, Interactive chatbots and voice assistants are the most reliable solution to answer such questions.
With the advancement in Natural Language Processing (NLP) and AI technologies, marketers are using chatbots to provide customers with answers to their questions quickly and accurately.
According to a report by HubSpot, 58% of marketers invest in developing chatbots in 2024. With such chatbots, it has become easier for marketers to improve customer satisfaction and influence customers to select their product or brand.
EEAT Content
Google has recently updated its EAT framework for ranking pages and added an extra E for experience to make it EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness).
Google now tends to promote content on SERPs that matches the EEAT factor. The extra E for experience is added because Google believes that AI cannot generate content with real-world experiences as humans can.
Hence, creating EEAT content has become the new norm for staying on top of the search results and standing out from the competitors. Sharing first-hand experiences via your content can bring better results.
The Wrap-Up
2024 so far has been a challenging year for most digital marketers. With different new trends coming into play, it is not easy to keep up with the constantly evolving space.
AI has greatly influenced both consumer and business behavior, thus it is important to embrace it. However, Genuine human content still has considerable value. So it is important to incorporate both in your digital marketing strategy.
Our list mentions the trends from both sides. Choose the right ones for yourself and improve your digital marketing strategy today!