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With so many digital marketing campaigns running on multiple channels, It is not easy for anyone to manage them all. These campaigns bring a lot of data too, which takes time and effort to get analyzed. This is where digital marketing tools come in as the saviors!
Businesses and digital marketers depend on these tools to streamline their work. Also, to keep up in the ever-evolving digital space. These tools can prove to be a great asset when used to their maximum capacity.
By using the right set of tools, you can save your time and money. There are multiple digital marketing tools for almost every aspect of digital marketing. From analyzing data to creating content, these tools can help you with every tedious task.
If you are looking to learn more about such tools, keep reading this blog post! We have mentioned the top 7 tools that every digital marketer must use.
Benefits of Using Digital Marketing Tools
Before we get to our intriguing list of top digital marketing tools, let’s understand what benefits they can get you.
Digital marketing tools are not only used to save time and money. They also decrease the extensive efforts you make everyday. This tool converts your most tedious tasks into the most easy-going ones.
The benefits do not end here. Digital marketing tools also provide a lot of useful data and information. This data can be about your customers or any other aspect of your business. With the help of this knowledge, you can optimize your digital marketing campaigns to get better results.
So, Not using any such tools and missing out on their benefits can cost your business a lot.
7 Best Tools for Digital Marketers
It’s time to jump right into our list of the 7 best tools that every digital marketer must use. These strategies improve your digital marketing strategy, make your campaigns better, and contribute to the overall growth of your business.
Google Analytics
Google Analytics is a powerful tool that every digital marketer must have. With this tool, you can monitor and analyze the traffic on your website. Google Analytics provides you with valuable insights using its analysis algorithms.
These insights will help you know about the type of audience visiting your website, from where you get most of the audience, and what type of content they like. Such information also helps you make important decisions for your business.
Some key features of Google Analytics are:
- Traffic monitoring – You can monitor and analyze every aspect of your website traffic. It is divided based on devices, pages, products, and other factors.
- Conversion tracking – You can analyze how well your website is performing in terms of converting visitors into leads or sales.
SEMrush
SEMrush is like an all-in-one toolkit for your content marketing, SEO, and competitive analysis needs. It is an impactful tool to improve the visibility of your business.
SEMrush helps you with your SEO and content marketing strategy. It can be used for market research, PPC advertising, and social media management as well.
Key features of SEMrush are as follows:
- Keyword research – With SEMrush, you can find the right keywords that you can use in your content to rank higher on search engine result pages.
- Backlink building – The tool helps you to identify and use backlinks that have the potential to improve your domain authority.
Hootsuite
Hootsuite is the best option if you are looking for a comprehensive social media management tool. Digital marketers can use Hootsuite to handle multiple social media accounts from different platforms within a single tool.
Using Hootsuite is all about improving your social media strategy. One great thing about Hootsuite is that you can integrate it with other marketing tools as well.
Hootsuite offers the following key features;
- Post scheduling – Hootsuite lets you schedule posts on different social media platforms simultaneously. It ensures consistent posting and saves time.
- Track activity – Hootsuite is a great tool to track the activity on your accounts. You can monitor brand mentions and keep up with new trends.
Mailchimp
Mailchimp is the most ideal tool for those marketers who still believe in the power of email marketing. With Mailchimp, you will never need to worry about your email marketing campaign.
You can create marketing campaigns, schedule their sharing, manage customer lists, and track each email with Mailchimp. One great feature of Mailchimp is its drag-and-drop editor.
Some other good features of Mailchimp are;
- Email automation – Mailchimp lets you automate email sharing. With this feature, you can nurture new leads and keep up with the old ones.
- Reporting and Analytics – The tools provide you with detailed reports on the key performance metrics of your campaigns like open rate and conversions.
Canva
Canva is like a gift for marketers who aim to design the best visual products. With tons of features and a user-friendly interface, Canva is the first choice among graphic designing tools for most marketers.
Canva is a great platform for creating stunning marketing content. You can use it to design social media posts, banners, presentations, flyers, and much more. Also, it has adjustment presets for different social media platforms.
Canva offers the following key features;
- Templates – Canva features pre-designed templates that you can customize as per your needs. Several templates are available for different types of posts.
- Brand kit – Canva lets you create and save brand kits. You can save logos, fonts, colors, and other elements specific to your brand’s identity.
Hubspot
Hubspot is an all-in-one package for digital marketers. It includes a content management system (CMS), customer relationship management (CRS), social media management, and a marketing automation tool.
With Hubspot, you can create and share interactive forms, quizzes, and surveys on its CRS tool. Its email marketing tool boosts deliverability and is easy to use. Hubspot also provides a free version with several paid versions.
Some key features of Hubspot are;
- Drap-and-drop builder – This feature helps users create by simply picking elements from Hubspot’s library and using them to create different content.
- Ready-made templates – Hubspot provides several ready-made templates with its paid versions. These templates are customizable as per your needs.
Slack
Slack is the only communication and messaging tool on our list. With Slack, you can connect with your clients, discuss details about projects, share reports, and simply stay connected.
If you have a large digital marketing team, Slack is also useful for managing work within the team. It is a powerful messaging platform that improves the efficiency of your team. It features a ton of options and settings as well.
Slack comes with the following key features;
- Channels – Slack lets you create customized channels for your team, project, or client. You can collaborate in real-time and have transparent conversions.
- Workflow builder – With this feature, you can create no-code automation for most of your daily work. This feature lets you focus on high-value works.
Final Thoughts
Digital marketing the the gift of modern technology. Every digital marketer must keep themselves updated with every such tool being used in the market. By leveraging these tools, you can contribute significantly to the growth of your business.
It might not happen that every tool matches your requirements. So it is more of an experimenting game. You have to find the right set of tools from you. The tools we have mentioned might suit you the best as they fulfill all your digital marketing needs.
Give them a try or explore more tools to find the best one out of all!
With so many digital marketing campaigns running on multiple channels, It is not easy for anyone to manage them all. These campaigns bring a lot of data too, which takes time and effort to get analyzed. This is where digital marketing tools come in as the saviors!
Businesses and digital marketers depend on these tools to streamline their work. Also, to keep up in the ever-evolving digital space. These tools can prove to be a great asset when used to their maximum capacity.
By using the right set of tools, you can save your time and money. There are multiple digital marketing tools for almost every aspect of digital marketing. From analyzing data to creating content, these tools can help you with every tedious task.
If you are looking to learn more about such tools, keep reading this blog post! We have mentioned the top 7 tools that every digital marketer must use.
Benefits of Using Digital Marketing Tools
Before we get to our intriguing list of top digital marketing tools, let’s understand what benefits they can get you.
Digital marketing tools are not only used to save time and money. They also decrease the extensive efforts you make everyday. This tool converts your most tedious tasks into the most easy-going ones.
The benefits do not end here. Digital marketing tools also provide a lot of useful data and information. This data can be about your customers or any other aspect of your business. With the help of this knowledge, you can optimize your digital marketing campaigns to get better results.
So, Not using any such tools and missing out on their benefits can cost your business a lot.
7 Best Tools for Digital Marketers
It’s time to jump right into our list of the 7 best tools that every digital marketer must use. These strategies improve your digital marketing strategy, make your campaigns better, and contribute to the overall growth of your business.
Google Analytics
Google Analytics is a powerful tool that every digital marketer must have. With this tool, you can monitor and analyze the traffic on your website. Google Analytics provides you with valuable insights using its analysis algorithms.
These insights will help you know about the type of audience visiting your website, from where you get most of the audience, and what type of content they like. Such information also helps you make important decisions for your business.
Some key features of Google Analytics are:
- Traffic monitoring – You can monitor and analyze every aspect of your website traffic. It is divided based on devices, pages, products, and other factors.
- Conversion tracking – You can analyze how well your website is performing in terms of converting visitors into leads or sales.
SEMrush
SEMrush is like an all-in-one toolkit for your content marketing, SEO, and competitive analysis needs. It is an impactful tool to improve the visibility of your business.
SEMrush helps you with your SEO and content marketing strategy. It can be used for market research, PPC advertising, and social media management as well.
Key features of SEMrush are as follows:
- Keyword research – With SEMrush, you can find the right keywords that you can use in your content to rank higher on search engine result pages.
- Backlink building – The tool helps you to identify and use backlinks that have the potential to improve your domain authority.
Hootsuite
Hootsuite is the best option if you are looking for a comprehensive social media management tool. Digital marketers can use Hootsuite to handle multiple social media accounts from different platforms within a single tool.
Using Hootsuite is all about improving your social media strategy. One great thing about Hootsuite is that you can integrate it with other marketing tools as well.
Hootsuite offers the following key features;
- Post scheduling – Hootsuite lets you schedule posts on different social media platforms simultaneously. It ensures consistent posting and saves time.
- Track activity – Hootsuite is a great tool to track the activity on your accounts. You can monitor brand mentions and keep up with new trends.
Mailchimp
Mailchimp is the most ideal tool for those marketers who still believe in the power of email marketing. With Mailchimp, you will never need to worry about your email marketing campaign.
You can create marketing campaigns, schedule their sharing, manage customer lists, and track each email with Mailchimp. One great feature of Mailchimp is its drag-and-drop editor.
Some other good features of Mailchimp are;
- Email automation – Mailchimp lets you automate email sharing. With this feature, you can nurture new leads and keep up with the old ones.
- Reporting and Analytics – The tools provide you with detailed reports on the key performance metrics of your campaigns like open rate and conversions.
Canva
Canva is like a gift for marketers who aim to design the best visual products. With tons of features and a user-friendly interface, Canva is the first choice among graphic designing tools for most marketers.
Canva is a great platform for creating stunning marketing content. You can use it to design social media posts, banners, presentations, flyers, and much more. Also, it has adjustment presets for different social media platforms.
Canva offers the following key features;
- Templates – Canva features pre-designed templates that you can customize as per your needs. Several templates are available for different types of posts.
- Brand kit – Canva lets you create and save brand kits. You can save logos, fonts, colors, and other elements specific to your brand’s identity.
Hubspot
Hubspot is an all-in-one package for digital marketers. It includes a content management system (CMS), customer relationship management (CRS), social media management, and a marketing automation tool.
With Hubspot, you can create and share interactive forms, quizzes, and surveys on its CRS tool. Its email marketing tool boosts deliverability and is easy to use. Hubspot also provides a free version with several paid versions.
Some key features of Hubspot are;
- Drap-and-drop builder – This feature helps users create by simply picking elements from Hubspot’s library and using them to create different content.
- Ready-made templates – Hubspot provides several ready-made templates with its paid versions. These templates are customizable as per your needs.
Slack
Slack is the only communication and messaging tool on our list. With Slack, you can connect with your clients, discuss details about projects, share reports, and simply stay connected.
If you have a large digital marketing team, Slack is also useful for managing work within the team. It is a powerful messaging platform that improves the efficiency of your team. It features a ton of options and settings as well.
Slack comes with the following key features;
- Channels – Slack lets you create customized channels for your team, project, or client. You can collaborate in real-time and have transparent conversions.
- Workflow builder – With this feature, you can create no-code automation for most of your daily work. This feature lets you focus on high-value works.
Final Thoughts
Digital marketing the the gift of modern technology. Every digital marketer must keep themselves updated with every such tool being used in the market. By leveraging these tools, you can contribute significantly to the growth of your business.
It might not happen that every tool matches your requirements. So it is more of an experimenting game. You have to find the right set of tools from you. The tools we have mentioned might suit you the best as they fulfill all your digital marketing needs.
Give them a try or explore more tools to find the best one out of all!