If you want to generate maximum business through your website and Improve Conversion Rate, you must optimize your website because the conversion rate differently affects your business’s bottom line. This is where you can use conversion rate optimization (CRO) to optimize the website for organic conversion.
Therefore, we have got you 13 tips to improve your website’s conversion rate, so that you can improve the profitability and revenue of the business.
1. Strong Use of Call-To-Actions (CTAs)
You need your customer to keep moving to the next step until they give you conversion. This is where CTA comes in handy because it encourages customers to take an interest in your website and products and leads to conversion into a real sale. For example, if a customer visits your profile for any product or service and still have a few doubt or want to learn more about it, that’s where CTAs like “Get Quote” “Know More” “Order Now” “Contact Us” “Get Newsletter” and many more like these comes in handy.
CTAs should be short and crisp and always on point with the information customer wants to know. That way you can increase your conversion rate.
2. Image Selection and Optimization
You don’t want your website to be leggy or slow processing. That is why you continuously need to optimize the images on the website to get your customers the best experience viewing without any leg. Image selection should be careful because it will present your work and products. Too many images can be boring and too less of it may not be enough for customer trust.
Therefore, it is important to select the images wisely and put them in the right order for the customers. An image should be of high resolution, taken from different angles and the background should be blank.
3. Remove Visual Clutter
The visuals such as images, videos, and graphics of your websites should be well-designed with enough white spaces. White spaces can enhance the visuals of the website and remove the visual clutter.
It is important because a lot of information and visuals can overwhelm the customers and they might leave the site costing you a conversion.
4. Navigation Optimization
Your website should be easy to navigate so that customers can easily find the feature or option they want. You can choose the top of the page navigation for a few features and the sidebar for more features. You can use a combination of them as well to make the customer experience better.
Internal linking should be carefully designed- you may want to take the customer to the next page for conversion but sometimes it could push them away from the site costing your sales funnel a conversion. Internal linking should be well-optimized and limited.
5. Highlight Testimonies and Social Chatter
Your new customer needs to believe in your products and services. Testimonies and social proofs can help you gain their trust.
You can always ask a customer to leave reviews or opinions about your products and services. It can build your credibility and build trust. In addition, it would be fun to know how your customer feels associating with you.
6. Try Different Website Versions
You can try to test different versions of a website to see which one is working better with the customers. You can have two versions of the website at a time and check with various testing version is which one is working better.
It will show your customers that you are working in the direction to provide the best customer experience and increase conversion.
7. Effective Retargeting
It is important to use effective retargeting strategies, because the customer who has already been on your website many times but did not was converted into a sale, is the potential customer.
Retargeting strategies can increase your website’s conversion rate. For example, you can put an email option or ads to remind customers to complete the purchase virtually.
8. Create Informative Content
Content includes everything from product descriptions to blogs and articles. It has to be well-written, informative, short and crisp. Content gives reason to the user for working with you, so provide correct and educational information.
You can write industry articles, product reviews, guides, or blogs related to current affairs to boost your site’s reach and increase your website conversion rate.
9. Intake Forms Should be Short
If you are asking the customer about some of their opinions through an intake form, it has to be short and on-point because lengthy and boring intake forms can bounce customers back.
You can only include name, email, and product/service interest and send them a newsletter or brochure accordingly to improve their experience.
10. Mobile Friendly
Your website should be mobile-friendly since the majority of the customer explore Google or any search engine. To get a high conversion rate, it is important to have a website, which can load and work quickly with mobile.
11. Highlight Value Proposition
The value proposition is a statement of how your product and service can help the customer and whether is it better than competitors are. A value proposition should include your brand’s USPs and highlight the value addition your product will provide to the customers.
A clear communication of your value proposition can deliver your clear intent of what you will provide to the customers.
12. Customer Mapping
Always track your customer’s journey online. Using social media or organic search tracking can help you provide a better understanding of the customer’s needs and you can design your solution accordingly. It can enhance your organic website conversion rate and generate revenue through CRO.
13. Customer-Relationship Building
Always look for an opportunity through your website to build a relationship with your customer. You can provide live chat, 24*7 solutions, and various other options to improve your experience with quick response time.
Building positive customer relations through CRO can increase your brand’s equity and improve the website conversion rate.
Let OMR Digital Help You Getting High Conversion Rate
Well, now that you learned the ways to improve website conversion rate, you also want to implement them sooner. Finding it tough and needing some help? Well, there is no one else than OMR Digital who can help you achieve a high website conversion rate.
Contact us today online or email us at info@omrdigital.com or give us a call at 8989543589 today to speak with our website conversion specialist.
If you want to generate maximum business through your website and Improve Conversion Rate, you must optimize your website because the conversion rate differently affects your business’s bottom line. This is where you can use conversion rate optimization (CRO) to optimize the website for organic conversion.
Therefore, we have got you 13 tips to improve your website’s conversion rate, so that you can improve the profitability and revenue of the business.
1. Strong Use of Call-To-Actions (CTAs)
You need your customer to keep moving to the next step until they give you conversion. This is where CTA comes in handy because it encourages customers to take an interest in your website and products and leads to conversion into a real sale. For example, if a customer visits your profile for any product or service and still have a few doubt or want to learn more about it, that’s where CTAs like “Get Quote” “Know More” “Order Now” “Contact Us” “Get Newsletter” and many more like these comes in handy.
CTAs should be short and crisp and always on point with the information customer wants to know. That way you can increase your conversion rate.
2. Image Selection and Optimization
You don’t want your website to be leggy or slow processing. That is why you continuously need to optimize the images on the website to get your customers the best experience viewing without any leg. Image selection should be careful because it will present your work and products. Too many images can be boring and too less of it may not be enough for customer trust.
Therefore, it is important to select the images wisely and put them in the right order for the customers. An image should be of high resolution, taken from different angles and the background should be blank.
3. Remove Visual Clutter
The visuals such as images, videos, and graphics of your websites should be well-designed with enough white spaces. White spaces can enhance the visuals of the website and remove the visual clutter.
It is important because a lot of information and visuals can overwhelm the customers and they might leave the site costing you a conversion.
4. Navigation Optimization
Your website should be easy to navigate so that customers can easily find the feature or option they want. You can choose the top of the page navigation for a few features and the sidebar for more features. You can use a combination of them as well to make the customer experience better.
Internal linking should be carefully designed- you may want to take the customer to the next page for conversion but sometimes it could push them away from the site costing your sales funnel a conversion. Internal linking should be well-optimized and limited.
5. Highlight Testimonies and Social Chatter
Your new customer needs to believe in your products and services. Testimonies and social proofs can help you gain their trust.
You can always ask a customer to leave reviews or opinions about your products and services. It can build your credibility and build trust. In addition, it would be fun to know how your customer feels associating with you.
6. Try Different Website Versions
You can try to test different versions of a website to see which one is working better with the customers. You can have two versions of the website at a time and check with various testing version is which one is working better.
It will show your customers that you are working in the direction to provide the best customer experience and increase conversion.
7. Effective Retargeting
It is important to use effective retargeting strategies, because the customer who has already been on your website many times but did not was converted into a sale, is the potential customer.
Retargeting strategies can increase your website’s conversion rate. For example, you can put an email option or ads to remind customers to complete the purchase virtually.
8. Create Informative Content
Content includes everything from product descriptions to blogs and articles. It has to be well-written, informative, short and crisp. Content gives reason to the user for working with you, so provide correct and educational information.
You can write industry articles, product reviews, guides, or blogs related to current affairs to boost your site’s reach and increase your website conversion rate.
9. Intake Forms Should be Short
If you are asking the customer about some of their opinions through an intake form, it has to be short and on-point because lengthy and boring intake forms can bounce customers back.
You can only include name, email, and product/service interest and send them a newsletter or brochure accordingly to improve their experience.
10. Mobile Friendly
Your website should be mobile-friendly since the majority of the customer explore Google or any search engine. To get a high conversion rate, it is important to have a website, which can load and work quickly with mobile.
11. Highlight Value Proposition
The value proposition is a statement of how your product and service can help the customer and whether is it better than competitors are. A value proposition should include your brand’s USPs and highlight the value addition your product will provide to the customers.
A clear communication of your value proposition can deliver your clear intent of what you will provide to the customers.
12. Customer Mapping
Always track your customer’s journey online. Using social media or organic search tracking can help you provide a better understanding of the customer’s needs and you can design your solution accordingly. It can enhance your organic website conversion rate and generate revenue through CRO.
13. Customer-Relationship Building
Always look for an opportunity through your website to build a relationship with your customer. You can provide live chat, 24*7 solutions, and various other options to improve your experience with quick response time.
Building positive customer relations through CRO can increase your brand’s equity and improve the website conversion rate.
Let OMR Digital Help You Getting High Conversion Rate
Well, now that you learned the ways to improve website conversion rate, you also want to implement them sooner. Finding it tough and needing some help? Well, there is no one else than OMR Digital who can help you achieve a high website conversion rate.
Contact us today online or email us at info@omrdigital.com or give us a call at 8989543589 today to speak with our website conversion specialist.