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Instagram’s best practices for using the reels feature and making way for recommended posts
Creators’ best bet to get popular is through either their own followers or by Instagram’s automatic recommendations to non-followers.
Recommendations on Instagram work like a new discovery for non-followers and as homepage posts for followers. When you see a new post that is not from your following, it is a recommendation from Instagram’s algorithm.
We’ll talk about how the algorithm works soon, but let’s first check out the list of new and updated recommendation policies for Instagram creators.
Updated Practices for Creators:
Instagram already had a lot of guidelines in place to inform its creators about how their posts, video quality, and subject matter can affect their following and views. Here are the updates from the latest guidelines that include:
“Original” is the New Trend
According to Instagram, if your content is original and meaningful, it will eventually become a hit among trends. Make sure to post only content that you’ve created and not someone else’s reels or posts. However, you can make some changes to the original content by editing it with tools and posting it, giving the original creator credit.
In addition, you can also use Instagram’s Collab tool to post original content with some of your own touches. The key to getting into the recommendations list of Instagram through the collaborations tool is to credit the original content creator, tag them, and use hashtags.
Provide High-Quality Content to the Audience
Instagram suggests using Instagram Reels as the main content of your profile to increase your chances of getting on the recommendation list.
Moreover, in order to create content that is valuable enough to recommend, choose a content subject that is relatable, share your point of view about the subject; try to make it short and to the point; inspire other people to create content by starting a trend to do something; avoid watermarked reels from other apps; avoid low resolution or blurry reels and images; and avoid political content.
How Do Instagram Algorithms Work?
Instagram reports a vast majority of content before anyone else reports it with the help of their team, so it is not only the algorithms that can recommend or remove your content but human teams as well.
It is better to avoid content that is offensive in any way and has harmful effects on the community to become popular in the discover section of Instagram.
In addition to this, according to Instagram-
“Our goal is to recommend relevant, valuable content that improves people’s experiences on Instagram. We personalize recommendations to every person based on things like content they’ve watched, liked or commented on and accounts they follow.”
Instagram focuses on content that is of high-quality and valuable to the audience based on their likes, followings, saves, shares, and watch history as well. Furthermore, they advise using relevant keywords; a proper bio with a description that can tell what you do and who you are at a glance; and an Instagram handle name that is related to your content.
Instagram’s best practices for using the reels feature and making way for recommended posts
Creators’ best bet to get popular is through either their own followers or by Instagram’s automatic recommendations to non-followers.
Recommendations on Instagram work like a new discovery for non-followers and as homepage posts for followers. When you see a new post that is not from your following, it is a recommendation from Instagram’s algorithm.
We’ll talk about how the algorithm works soon, but let’s first check out the list of new and updated recommendation policies for Instagram creators.
Updated Practices for Creators:
Instagram already had a lot of guidelines in place to inform its creators about how their posts, video quality, and subject matter can affect their following and views. Here are the updates from the latest guidelines that include:
“Original” is the New Trend
According to Instagram, if your content is original and meaningful, it will eventually become a hit among trends. Make sure to post only content that you’ve created and not someone else’s reels or posts. However, you can make some changes to the original content by editing it with tools and posting it, giving the original creator credit.
In addition, you can also use Instagram’s Collab tool to post original content with some of your own touches. The key to getting into the recommendations list of Instagram through the collaborations tool is to credit the original content creator, tag them, and use hashtags.
Provide High-Quality Content to the Audience
Instagram suggests using Instagram Reels as the main content of your profile to increase your chances of getting on the recommendation list.
Moreover, in order to create content that is valuable enough to recommend, choose a content subject that is relatable, share your point of view about the subject; try to make it short and to the point; inspire other people to create content by starting a trend to do something; avoid watermarked reels from other apps; avoid low resolution or blurry reels and images; and avoid political content.
How Do Instagram Algorithms Work?
Instagram reports a vast majority of content before anyone else reports it with the help of their team, so it is not only the algorithms that can recommend or remove your content but human teams as well.
It is better to avoid content that is offensive in any way and has harmful effects on the community to become popular in the discover section of Instagram.
In addition to this, according to Instagram-
“Our goal is to recommend relevant, valuable content that improves people’s experiences on Instagram. We personalize recommendations to every person based on things like content they’ve watched, liked or commented on and accounts they follow.”
Instagram focuses on content that is of high-quality and valuable to the audience based on their likes, followings, saves, shares, and watch history as well. Furthermore, they advise using relevant keywords; a proper bio with a description that can tell what you do and who you are at a glance; and an Instagram handle name that is related to your content.