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If you are using Google ad campaigns or thinking about using Google AdWords for your e-commerce business, then it’s the right time to dive in because Google has come up with a new budget-friendly and high-converting ad option for you.
What is Smart Bidding?
Smart bidding allows you to have custom conversion rate options on every conversion ad you put online for different business purposes.
As in Google’s words,
Let’s say a hotel group has separate Marketing budgets for different hotel chains, and different campaigns targeting online bookings for their separate chains. With conversion action sets, this hotel group can specify conversion sets for each respective hotel chain. They might include room bookings conversions and spa package conversions for hotel chain X in one set and the respective conversion actions for hotel chain Y in another set. Then they can use these sets to selectively optimize the corresponding conversion action for each chain thereby ensuring that their budgets are delivering the valuable actions they were intended to drive.
In short, this new update will allow you to choose the rate of conversion for one hotel chain for spa and booking, and choose another conversion rate for Y hotel for another service. This way, you’ll decide which ad is more crucial for the time being and set your conversion budget accordingly.
In addition, if you’re running multiple ad campaigns for the same thing, let’s say, room bookings, then you can choose different conversion rates on both of the ad campaigns.
The Benefits of this New Bidding Option
This conversion action set option is available for all types of conversions, such as website actions, app downloads, in-app purchases, and other purchasing activities related to your business.
Moreover, it is less time-consuming as you can now create different conversion sets with different rates and analyze and track the same type of conversion ads at the same time. These conversion sets can be used for multiple accounts and multiple ad campaigns.
Additionally, if your aim is to target an audience in different regions, you can also set different conversion rates for all the ad campaigns in each region. This strategy is best because if you know which regions have high visitor rates or the possibility of higher traffic, you can set higher conversion rates in those regions and lower conversion rates in those that have fewer visitors.
Conclusion
Until now, Google’s conversion ad rate was the same for all ad campaigns across different channels that you were using, but with the new update to the conversion ads from August 30, 2022, Google is giving you the option to choose different rates of conversion for a different region, device, or service you are giving.
If you are using Google ad campaigns or thinking about using Google AdWords for your e-commerce business, then it’s the right time to dive in because Google has come up with a new budget-friendly and high-converting ad option for you.
What is Smart Bidding?
Smart bidding allows you to have custom conversion rate options on every conversion ad you put online for different business purposes.
As in Google’s words,
Let’s say a hotel group has separate Marketing budgets for different hotel chains, and different campaigns targeting online bookings for their separate chains. With conversion action sets, this hotel group can specify conversion sets for each respective hotel chain. They might include room bookings conversions and spa package conversions for hotel chain X in one set and the respective conversion actions for hotel chain Y in another set. Then they can use these sets to selectively optimize the corresponding conversion action for each chain thereby ensuring that their budgets are delivering the valuable actions they were intended to drive.
In short, this new update will allow you to choose the rate of conversion for one hotel chain for spa and booking, and choose another conversion rate for Y hotel for another service. This way, you’ll decide which ad is more crucial for the time being and set your conversion budget accordingly.
In addition, if you’re running multiple ad campaigns for the same thing, let’s say, room bookings, then you can choose different conversion rates on both of the ad campaigns.
The Benefits of this New Bidding Option
This conversion action set option is available for all types of conversions, such as website actions, app downloads, in-app purchases, and other purchasing activities related to your business.
Moreover, it is less time-consuming as you can now create different conversion sets with different rates and analyze and track the same type of conversion ads at the same time. These conversion sets can be used for multiple accounts and multiple ad campaigns.
Additionally, if your aim is to target an audience in different regions, you can also set different conversion rates for all the ad campaigns in each region. This strategy is best because if you know which regions have high visitor rates or the possibility of higher traffic, you can set higher conversion rates in those regions and lower conversion rates in those that have fewer visitors.
Conclusion
Until now, Google’s conversion ad rate was the same for all ad campaigns across different channels that you were using, but with the new update to the conversion ads from August 30, 2022, Google is giving you the option to choose different rates of conversion for a different region, device, or service you are giving.