You may have well-optimized pages on your website that also have a great UX, but it is worth nothing if Google doesn’t see it, or technically “index” it.
Indexing issues can make all your SEO efforts go in vain, as unindexed pages will never appear on search engine results pages (SERPs) and will not bring any traffic or conversions to your website.
As indexing issues have grown to be more common, most businesses often struggle with them and their website may also experience a significant hit. Fortunately, a data-driven SEO approach can solve these issues effectively.
This is where partnering with a reliable SEO service in India becomes crucial.
As we proceed further in this informative post, you will get to take a better look at indexing and its importance in search engine optimization. We will go through some common indexing issues faced by businesses and how data-driven practices, offered by the best SEO agency in India, can help fix indexing issues.
Understanding Indexing and its Importance
Indexing refers to the process by which search engines like Google crawl, analyze, and store the pages of your website in their database. SEO expert services consider indexing as an important aspect of SEO as only completely indexed pages have the potential to appear in result pages for relevant search queries.
The Index Coverage Report by Google gives significant information about how indexing can be implemented across all pages on the website and how non-indexed pages can be identified. However, most businesses don’t focus on indexing primarily which leads to several indexing issues that affect their website significantly.
Common Indexing Issues
Indexing has always been an important aspect of SEO, while indexing issues have always challenged the effectiveness of SEO in terms of website visibility, search rankings, and organic traffic. It is important for businesses to partner with the best SEO service providers in India to identify prominent indexing issues in their websites.
Let’s discuss some common indexing issues that you may encounter:
Not Found (404)
Not found (404), or a broken URL, is probably one of the most common indexing issues. This error occurs when a user or Google tries to access a URL on your website that does not exist. This can happen if the page has been removed, the URL is incorrect, or broken links point to the non-existent page.
Noindex Meta Tag Misuse
The meta tag “noindex” is used to prevent specific pages from being indexed on search engines. However, if applied incorrectly across templates or entire sections, it can lead to mass de-indexing. SEO expert services often uncover this error during audits and quickly correct it to restore organic visibility.
Blocked by robots.txt
Another common reason for indexing failure on websites is accidentally blocking pages via the ‘robots.txt’ file. When Google identifies that a page is blocked by robots.txt, it means the file contains directives preventing Googlebot from crawling specific pages or sections of your site.
Page with Redirect
A “Page with redirect” error in Google Search Console indicates that Googlebot has detected a redirect on a URL. However, the redirect may not be properly configured or be causing issues with crawling and indexing. The best SEO company in India primarily focuses on fixing the URLs of redirect pages.
Indexed without Content
This is another type of issue that can harm your site’s performance worse than unindexed pages. This issue signifies that Google indexed a page on your website but couldn’t find meaningful content. Though the page exists, it lacks information for search engines to understand its value.
Crawled – Currently not Indexed
This indexing issue arises when Google has crawled the page but has not yet indexed it. According to the best SEO agency in India, this issue occurs due to various reasons, such as quality issues, duplication, or Google simply needing more time to evaluate the page for indexing.
How Data-Led SEO Service in India Fix Indexing Issues
When it comes to fixing indexing issues, the best SEO service in India prefers to take a data-driven approach. By leveraging data analytics, user behavior, crawl reports, and algorithm updates, effective solutions can be implemented to fix a majority of indexing issues in less time, improving the overall effectiveness of SEO.
Here are some effective data-led practices that the best SEO service providers in India use to address indexing issues on pages:
Optimizing XML Sitemap
A well-optimized XML sitemap is extremely important to fix indexing issues related to the structure of the website. SEO service providers ensure that your website’s sitemap is updated and includes all important pages. They also ensure to submit detailed sitemaps to the Google Search Console.
Fixing robots.txt File
SEO expert services analyze your website’s robots.txt file to identify misconfigured settings and unintentionally blocked pages. robots.txt tester on the Google Search Console can be used to test the file for any errors. Fixing the robots.txt file is significantly important to tell search engines which pages are needed to be indexed.
Content Checks
Search engines prioritize high-quality, unique, and authoritative content for indexing. Pages with duplicate, small, or low-quality content need to be fixed to avoid indexing issues around duplicity or canonicalization. Additionally, it is important to make sure the content is accessible to search engine crawlers.
Metadata Review
The best SEO company in India reviews the metadata on your web pages, such as meta tags and meta descriptions, to address indexing issues related to them. They identify and fix incorrect use of “no index” tags to make sure important pages are indexed correctly and they don’t inadvertently block indexing.
Fixing Crawl Errors
Data from the “Crawl Stats Report” on Google Search Console is used to fix crawl errors such as broken links or server (5xx) errors. Tools like Ahrefs and Screaming Frog can be used to identify and fix broken links. Ensuring high crawlability of the website leads to seamless indexing by search engines.
Resolving HTTPS and Security Issues
Since Google prioritizes secure websites for indexing, SEO experts ensure your website uses HTTPS and has no security vulnerabilities. In case your website lacks HTTPS, they install an SSL certificate to implement it. Your website is also checked for mixed content issues which are fixed effectively if found.
Building Internal Links
Strong internal linking increases the indexability of website pages while minimizing indexing issues. SEO service in India adds links to important pages from your home page and other high-ranking pages, driving both credibility and traffic. Descriptive anchor text is used to offer a better context for the link.
Conclusion
Indexing issues can silently sabotage your SEO performance and online visibility. Fortunately, a data-led SEO service in India can diagnose and resolve these issues with accuracy and speed. From technical audits to content optimization and structured metadata, everything is backed by real-time data and insights.
If you’re facing challenges with getting your web pages indexed or want to enhance your site’s visibility, partnering with the best SEO company in India is a strategic investment for your business. With their expertise, tools, and data-first mindset, your website will be positioned for long-term success in search engines.