Why A Website May Rank For Unusual Keywords? Explained By Google

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John Mueller of Google explains and clarifies why a website might show up for keywords that appear to be unusual or not related to what’s the website all about.

Mueller shared this information on Reddit because of a thread titled: “My website has clicks from keywords that I can’t find my site using them. How is this possible?”

The original poster of the thread is puzzled as well as baffled by keywords appearing in their Search Console report. When attempting to find their own website utilizing the same keywords, they are not able to find that it is even after ten pages of search results.

They are unable to understand and comprehend, why their website is appearing for those keywords. What could be the reason?

Google’s John Mueller On Ranking For Random Keywords

On the off chance that a website is appearing for unexpected queries, and the results can’t be easily replicated, the most probable reasons are either personalization and/or local targeting.

“Usually that’s personalization & local targeting. Often you can guess if the queries are expected to have a large amount of impressions, and if your site is listed as being in the higher positions, but it just gets very few impressions. You also see this when you drill in by date and see that it’s just getting very few impressions sporadically (rather than regularly).”

Mueller proceeds to say that images are another reason this could be happening.

It’s possible that the website’s images are getting pulled into the one-boxes that show up at the top of the search results, or the knowledge panels that show up on the side.

At the point when an image is displayed in a one-box or knowledge panel, it gets logged as an impression in Search Console. In the event that an odd keyword has countless impressions, a high ranking position, and a few clicks, then, at that point, images are likely why the website is ranking for those queries.

“Another option is from images. Some queries sometimes show image one-boxes (where you have a bunch of images towards the top of the results), and if an image from your pages is shown there, you’d see that as an impression in Search Console (similarly if the image is shown in the knowledge panel part on the side). I suspect not a lot of these images get clicks, so it can appear that you have a large number of impressions, a high position, but few clicks for those queries.”

Finally, Mueller recommends taking an alternate strategy to analysing the data in Search Console to find out, where the impressions are coming from.

Identify the nation of origin, then, at that point adjust Google’s advanced search settings to show results from that nation. Now, you will have a closer representation of what users are seeing.

“When trying these out, make sure to drill down in the report to the appropriate country version, and use the appropriate advanced search setting for that country, so that you’re as close to what users see as you can.”

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Why A Website May Rank For Unusual Keywords? Explained By Google

John Mueller of Google explains and clarifies why a website might show up for keywords that appear to be unusual or not related to what’s the website all about.

Mueller shared this information on Reddit because of a thread titled: “My website has clicks from keywords that I can’t find my site using them. How is this possible?”

The original poster of the thread is puzzled as well as baffled by keywords appearing in their Search Console report. When attempting to find their own website utilizing the same keywords, they are not able to find that it is even after ten pages of search results.

They are unable to understand and comprehend, why their website is appearing for those keywords. What could be the reason?

Google’s John Mueller On Ranking For Random Keywords

On the off chance that a website is appearing for unexpected queries, and the results can’t be easily replicated, the most probable reasons are either personalization and/or local targeting.

“Usually that’s personalization & local targeting. Often you can guess if the queries are expected to have a large amount of impressions, and if your site is listed as being in the higher positions, but it just gets very few impressions. You also see this when you drill in by date and see that it’s just getting very few impressions sporadically (rather than regularly).”

Mueller proceeds to say that images are another reason this could be happening.

It’s possible that the website’s images are getting pulled into the one-boxes that show up at the top of the search results, or the knowledge panels that show up on the side.

At the point when an image is displayed in a one-box or knowledge panel, it gets logged as an impression in Search Console. In the event that an odd keyword has countless impressions, a high ranking position, and a few clicks, then, at that point, images are likely why the website is ranking for those queries.

“Another option is from images. Some queries sometimes show image one-boxes (where you have a bunch of images towards the top of the results), and if an image from your pages is shown there, you’d see that as an impression in Search Console (similarly if the image is shown in the knowledge panel part on the side). I suspect not a lot of these images get clicks, so it can appear that you have a large number of impressions, a high position, but few clicks for those queries.”

Finally, Mueller recommends taking an alternate strategy to analysing the data in Search Console to find out, where the impressions are coming from.

Identify the nation of origin, then, at that point adjust Google’s advanced search settings to show results from that nation. Now, you will have a closer representation of what users are seeing.

“When trying these out, make sure to drill down in the report to the appropriate country version, and use the appropriate advanced search setting for that country, so that you’re as close to what users see as you can.”

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