Did you know that organic search drives 53% of website traffic while SEO leads have a 14.6% close rate?
It is the reason why numerous businesses invest their time, effort, and resources into practicing search engine optimization or SEO, expecting exceptional results from the very first day. However, they forget one thing—how will they know if their SEO efforts are paying off? How can they track the performance of their SEO campaigns?
That’s where the role of Key Performance Indicators (KPIs) comes in.
The best SEO agency in India understands that success lies in tracking and analyzing the technical aspects of an SEO campaign, and that’s why they meticulously monitor core technical KPIs that make or break an SEO strategy.
In this blog, we’ll dive deep into some essential technical KPIs that the best SEO company in India consistently tracks to gain strategic insights into your campaigns and optimize accordingly to deliver unmatched results.
What are SEO KPIs?
SEO KPIs are specific metrics that help you track the effectiveness of your SEO efforts and their overall impact on your digital marketing strategy. These specific metrics transform raw data into actionable insights, helping you understand how well your website performs on search engines and where you can improve.
SEO expert services utilize a wide range of technical KPIs to identify what’s working and what needs improvement. Based on the insights they obtain from these KPIs, they optimize your SEO campaigns for better results and guarantee that your website ranks higher in search engine results, drawing more visitors.
Key SEO KPIs Used by the Best SEO Company in India
There is a wide range of key performance indicators that can be used to track the performance of SEO campaigns. As different KPIs serve different purposes and give insights into different aspects of the campaigns, the best SEO service providers in India prefer to use KPIs that align with your SEO goals and marketing requirements.
Out of all, here are ten key SEO KPIs that are mainly used by the best SEO service in India to track and optimize the performance of your SEO campaigns:
Organic Traffic
Organic traffic refers to the number of individuals who visit your website via organic, unpaid search results. It’s an important indicator of your website’s visibility and the effectiveness of your SEO efforts. Google Analytics and Google Search Console are the primary tools used by SEO expert services to track organic traffic. Higher organic traffic indicates that your website is well-optimized for search engines.
Keyword Rankings
Keyword rankings reflect how your website ranks in search engine results for specific keywords. This KPI is critical since higher rankings increase exposure and organic traffic. Monitoring keyword rankings helps to determine which keywords work well and which need improvement. Regularly tracking this SEO KPI helps to optimize underperforming keywords and capitalize on high-ranking ones.
Organic Conversions
Organic conversions occur when visitors from unpaid search results complete a desired action. This action may be a purchase, newsletter sign-up, or resource download. Your organic conversion rate is the percentage of these visitors who convert. The SEO agency India uses this KPI to measure how well your SEO efforts drive real business results.
Bounce Rate
The bounce rate is the percentage of visitors who abandon your website after visiting it. A high bounce rate may suggest that your site’s content or user experience must fulfill user expectations. This is an important SEO KPI since it influences your search engine rankings and overall website performance. User experience is an important aspect of SEO, making bounce rate a vital KPI to monitor and improve.
Page Load Time
Page load time and site speed are the most important technical KPIs used by a professional SEO service in India. Page load time refers to how quickly your web pages load. Fast-loading sites improve user experience and are preferred by search engines, making this one of the most important SEO KPIs to track. Slow sites can annoy users, increasing bounce rates and poorer search rankings.
Organic Click-Through Rate (CTR)
Organic click-through rate or CTR refers to the number of visitors who click on your website after it appears in search results. A higher CTR implies that your title and meta description are engaging and relevant to the user’s search. This KPI is critical since it affects conversion rate and ultimately determines the success of your SEO strategies. A higher CTR also improves a website’s ranking on result pages.
Core Web Vitals
Introduced by Google, Core Web Vitals are a set of specific metrics that measure the overall user experience on a website. They mainly focus on site loading speed, interactivity, and visual stability. Leading SEO service providers in India consider Core Web Vitals as an important technical KPI for SEO performance because the websites that meet Core Web Vitals thresholds are favored in SERPs.
SEO ROI
Return on investment, or ROI, is a measure of how much revenue you generate from your SEO efforts against the total amount spent. By calculating ROI for SEO, you can determine whether the net income is worth the money you spend optimizing your website. Measuring ROI for different pages can give a better insight, as some pages on your website may perform better than others.
Pages-Per Session
Pages per session refers to how many pages a user views during a single visit to your website. More pages per session indicate that people are intrigued by your site and are exploring various pages. The SEO agency India analyzes this KPI to assess user experience and the efficiency of your site’s navigation and content. High pages per session also lead to increased conversions.
Domain Authority
Domain Authority (DA) is a search engine ranking score that attempts to predict a website’s potential to rank well in search results. It’s essentially a score reflecting the overall strength and authority of the website. DA is primarily calculated based on a website’s backlink profile. The higher the quality of backlinks you acquire from websites with strong DA themselves, the higher your own DA score will become.
Conclusion
By keeping a close eye on these key SEO KPIs, the best SEO service providers in India gain a comprehensive understanding of your website’s health, user experience, and overall SEO performance. This data empowers them to make informed decisions and implement strategic optimizations to achieve desired results.
Remember, the digital landscape is constantly evolving, so maintaining current SEO KPIs targeted to emerging trends is critical. By partnering with the best SEO company in India, you can ensure that you make the best use of key performance indicators for analyzing and optimizing your SEO campaigns for a profitable future.