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We’ve heard and commented on concerns over the years about how difficult it is for new sites to rank higher than older sites. We also learned that older websites struggle to adapt and evolve as quickly as newer websites. On Twitter, Google’s John Mueller said he hears all sides of the argument.
“New sites complain they can’t get past old sites,” according to John Mueller, who also claims that “old sites complain new sites are passing them.”
“Age means little on the Internet,” John added as a conclusion.
I’m not sure if age is irrelevant, but John seems to think so.
Yes, a new site that has been around for a few years will outrank a site that has been around for 20 years. Definitely. However, it all depends on how well the old site is doing today in comparison to how well the new site has performed for the last few years. A newly launched website, on the other hand, is unlikely to rank highly in Google Search right away.
We’ve heard and commented on concerns over the years about how difficult it is for new sites to rank higher than older sites. We also learned that older websites struggle to adapt and evolve as quickly as newer websites. On Twitter, Google’s John Mueller said he hears all sides of the argument.
“New sites complain they can’t get past old sites,” according to John Mueller, who also claims that “old sites complain new sites are passing them.”
“Age means little on the Internet,” John added as a conclusion.
I’m not sure if age is irrelevant, but John seems to think so.
Yes, a new site that has been around for a few years will outrank a site that has been around for 20 years. Definitely. However, it all depends on how well the old site is doing today in comparison to how well the new site has performed for the last few years. A newly launched website, on the other hand, is unlikely to rank highly in Google Search right away.