SEO is still the most fundamental aspect of digital marketing in 2025, but it’s definitely different from what it was earlier.
Search Engine Optimization (SEO) is not just about ranking on search engines anymore, but also about showing up on AI-powered search platforms like ChatGPT and AI-generated responses in sections like Google’s AI Overview.
Due to this, the way we do SEO has also changed. Traditional SEO strategies are now being supported by a ton of new, exciting AI SEO tools that can help you drive results better and faster. In fact, 69.1% of marketers are now using AI tools for their marketing activities and have experienced improved effectiveness.
So, if you want to dominate the SEO landscape, it’s time to embrace the power of AI.
However, with numerous paid and free AI tools available for SEO, how would you choose which ones will work the best for you?
With this guide, we’re going to cut through the noise and highlight the most powerful SEO AI tools with some actionable tips that can deliver real results, whether you’re aiming to improve your online visibility or drive high-quality leads for your brand.
What are AI SEO Tools?
AI based SEO tools are digital platforms and software that harness the power of artificial intelligence (AI) and large language models (LLMs) to help you perform, enhance, or simplify various SEO tasks. These tools can handle everything from keyword research and on-page optimization to technical audits and more.
These tools simplify the complexity of both AI and SEO, making them easier to use for businesses and marketers. AI tools are crucial for modern SEO strategies, especially to keep up with the rapidly evolving search engine algorithms that now use AI themselves and to stay ahead of the rising competition across industries.
10 Best AI SEO Tools to Use in 2025
AI SEO tools are transforming how we approach SEO, how our strategies perform, and what results we get. These tools can help you automate time-consuming tasks and help you maximize the effectiveness of your SEO efforts, but only when you choose the right ones. Not all AI tools are worth your time and investment.
So to help you out, here are the ten most useful SEO AI tools (plus, an actionable tip) that you must know in 2025 to succeed;
SEMRush
SEMRush is one of the most popular all-in-one SEO platforms, known for its powerful AI keyword research, site audits, and competitive analysis tools. It has an entire AI toolkit for marketers to manage numerous tasks, making it a favorite among digital marketers and SEO professionals looking to gain a competitive edge.
Actionable Tip: Use the SEMRush Copilot, an AI-powered assistant, to get personalized recommendations based on your SEO performance.
SurferSEO
SurferSEO is an AI keyword research and content optimization platform that helps marketers and content creators to enhance their on-page SEO strategies. It also provides actionable insights to improve content structure, keyword usage, and overall relevance by analyzing top-ranking pages, making your content better.
Actionable Tip: SurferSEO’s AI Outline Generator can help you create outlines for your blogs that cater to your audience and Google’s search algorithm.
SE Ranking
Next up in our list of the top AI based SEO tools is SE Ranking, a comprehensive AI-powered SEO toolbox to simplify various SEO tasks. It contains tools that can help you with content generation, SEO analysis, keyword tracking, and more. SE Ranking can help you enhance online visibility and drive organic traffic.
Actionable Tip: The AI Overviews Tracker is a key feature of SE Ranking that can help you monitor your visibility in Google’s AI-generated answers.
Ahrefs
Ahrefs has been a popular SEO tool among marketers, businesses, and SEO enthusiasts for a long time, and its new AI features have made it more useful. It offers powerful AI-driven backlink analysis, content optimization, and keyword research tools that enhance SEO capabilities. Plus, Ahrefs’ AI tools are free to use.
Actionable Tip: Ahrefs’ newly released feature, AI Content Helper, helps you write content that aligns with real search intent and meets Google’s standards.
MarketMuse
MarketMuse is another AI-powered content tool, but it is quite different from the others. It not only helps you write and optimize high-quality content, but also helps you plan and strategize your content. It can even help you create content briefs to share. In other words, it is a one-stop shop for all your content strategy needs.
Actionable Tip: You can use MarketMuse to analyze your content, identify gaps, and gain actionable insights to enhance overall content strategies.
Alli AI
Alli AI is an advanced AI-powered SEO automation platform designed to streamline and scale on-page SEO efforts for businesses, agencies, and SEO professionals. By integrating directly with any CMS, it enables users to implement SEO changes across thousands of pages without the need for any intervention from developers.
Actionable Tip: Using the Site Speed Optimizer in Alli AI, you can enhance website loading times by up to 80% through AI-driven optimizations.
Ubersuggest
Ubersuggest, created by Neil Patel, is a widely used AI keyword research tool. Apart from that, it provides AI-driven features to streamline keyword research, content creation, and site optimization processes. Ubersuggest combines multiple SEO functionalities into a single platform, reducing the need for multiple tools.
Actionable Tip: You can use Ubersuggest for AI-powered backlink analysis to identify backlink opportunities by examining the link profiles of your competitors.
Link Whisper
Link Whisper is an AI-based tool designed to help you simplify the internal linking process and build strategic internal links. This tool scans the pages on your website, finds relevant posts and pages, and generates a list of suggestions for internal linking. Simply, it makes internal linking fast and more efficient for you.
Actionable Tip: Link Whisper allows you to add internal links in bulk. It means that you can easily update older content with links to newer pages quickly.
Localo
If you run a local business (like a salon, gym, or cafe), Localo is one of the most important AI SEO tools for you. It is an AI-powered tool specifically designed to boost your local SEO. This tool helps you optimize your Google Business Profile with actionable tips and improve its visibility on Google Maps and local search results.
Actionable Tip: Use Localo’s local business schema generator to automatically generate and implement schema markup tailored to your business.
Indexly
Indexly is an AI-based indexing automation tool that makes sure your web pages get indexed by search engines fast, without manual submissions or weeks of waiting for Google to catch up. Indexly checks your sitemap regularly, finds new or unindexed URLs, and submits them automatically to Google, Bing, and Yandex.
Actionable Tip: If you have to index a large number of web pages, you can bulk-submit them to Indexly, and it will take care of the rest, saving your time.
Ensuring SEO Success with AI SEO Tools
Practising effective search engine optimization today and ensuring the success of your SEO strategies is not about using the right strategies; it is also about leveraging the best AI SEO tools that complement them. Your competitors are actively using them, and so should you to stay ahead of the competition.
But this doesn’t mean you should jump in blindly. Rather, you should take time to consider different options on this list and determine which one works best for you based on your unique requirements and budget. Choosing the right SEO AI tools and leveraging them effectively will take your SEO efforts to the next level.