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Tour and travel businesses are becoming more and more competitive, and traveling among the young population is becoming increasingly popular, especially after the social media boom. In this growing competition of numerous tour and travel agencies and hotels, marketers need to find new and innovative ideas that can meet the business demands to stand out from the thousands of competitors.
As Ian Schafer said, “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
Digital marketing is one of those innovations for the ever-expanding market of the tour and travel industry and consumers that believe in quick responses from the market players for their travel needs.
According to stats from TripAdvisor, an online travel company, it has about 490 million active users, out of which approximately 72% of travelers consult reviews before deciding on their hotel or other travel activities, and 24% of US travelers give reviews on where they visited during their travels.
These stats demonstrate how important the online presence of your brand is.
The Advantages of Digital Marketing in the Tour and Travel Industry
Digital marketing provides numerous benefits. However, we are adding key benefits that can change your thoughts about marketing.
Increased Conversion on a Website
Having a website gives you an opportunity to provide your customers with improved travel service and the convenience of booking online without much hassle. A website holds the power to convert visitors into customers with just a few clicks, sometimes without any direct contact.
Recently, data was published by GlobalData on Thomas Cook (India) Limited (TCIL), a tour and travel agency, revealing the company’s sales report as well. According to the data, 25% of the company’s travel bookings (Indian) were done via online channels (website) and 5% were done through its offline stores (more than 160).
This depicts how a website can make an impactful change to your business’s sales and profits. So, to expand your customer-base hire a website development company to launch your own website.
Dive into the Growing Mobile User Base
The key to digital marketing’s growth is the growing number of mobile users who prefer the internet for all travel-related queries. They search on Google or other search engines or even on social media to know which travel destinations are best in particular seasons, which hotel or lodge provides the best services, and what type of reviews people are giving to those companies, which is what affects their decision.
Moreover, according to stats, there are approximately 5.30 billion smartphones that are being used at present. In addition, 60% of the world wide web’s traffic comes from mobile phones. With this data, we can conclude that marketing online can only help your business grow.
Ease of Communication on Social Media Pages
Are you or your marketing team tired of calling people to promote your brand or to inform travelers about your business? This process is so time-consuming and painful that tour and travel business owners think of it as a huge task and delay it instead, which results in low sales and profit.
Social media can be your savior for this purpose. It provides an easy way to communicate with people that are interested in your business, and you don’t even have to force people to check out what you have to offer; they will visit your page automatically if they like your content. Simple. Isn’t it?
Social media is a great way to communicate, advertise, and inform audiences about your brand. Moreover, the best social media marketing agency can assist you with this task of communicating, advertising, and creating content for social media. In that way, you will only be focusing on business matters that you can do well rather than marketing.
Huge Pile of Reviews and Testimonials
More than 80% of online searchers base their decisions on online reviews and testimonials. This, sometimes, can be complicated for them and the business because there are many people that give fake reviews (good or bad).
However, if you are giving honest and good-enough services to your customers, then making use of their reviews is a great success tool for your tour and travel business.
You can have a huge pile of reviews and testimonials on your website, social media pages, and other platforms that can be used to attract new customers as well as make business decisions.
By making and planning business decisions based on reviews, we mean analyzing reviews to see what customers are criticizing, what they like about your business, what the drawbacks of your business are, etc. With this information, you can reduce, increase, or improve the services you are providing.
Advertisement that Transforms Your Business
Advertising is a crucial step in digital marketing. It can transform your business to the extent that a new customer visits your business regularly.
Although advertising online is not an easy task because there is competition, and if you’re taking Google AdWords’ help to advertise, then PPC (pay-per-click) has the highest competition in the marketplace, but it’s beneficial in many ways.
With PPC advertising, your business gets visible in front of millions of potential customers because the Google search platform has the largest user base. In addition, with increased YouTube shorts viewers, Google AdWords has become the most popular for advertising online.
Google not only advertises on search engines and YouTube, but also on the Gmail app, Google Play Store, and other social media platforms as well. These platforms have millions of users that regularly use their smartphones, which, in turn, can boost your business growth more than any other method.
There are many digital marketing agencies that offer PPC management services to travel and tour businesses to reduce your marketing hassles.
Free-of-Cost Marketing: SEO
The cost-effective method of digital marketing includes SEO (search engine optimization). With this method, you make your content worthy enough to become visible in front of potential customers as well as web crawlers that list your web page on the search engine’s list.
SEO gives an option to boost your travel business’s conversion rates through improved and organic search rankings that result in a high number of visitors to your web page or any other content you post on other platforms.
SEO is easy to understand and with this one quote from Matt McGee, you can conclude the meaning of SEO.
“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”
This means SEO is mainly about how your customers think about your business and what related queries can pique their interest in your business, and using the right keyword in your posts and descriptions is necessary to grab their attention.
For instance, if your business is in the hotel industry, then think about what your customers can write about in the search box of any online platform for their hotel needs in the location of your hotel.
SEO improves your brand’s visibility locally and internationally as well. Moreover, there are online marketing agencies that provide affordable SEO services, which means you don’t have to worry about learning about SEO for marketing.
Option to Promote on a Variety of Online Channels
In traditional marketing, you only had options to market via television, banners, word-of-mouth, press releases, pamphlets, and others that required a lot of effort and labor to finish the task.
Unlike traditional marketing, digital marketing gives you a pile of options to choose from to market online, such as social media (Instagram, Quora, Pinterest, Twitter, Reddit, Facebook, etc.); search engines (Google, Bing, Baidu, Yahoo, Ask.com, etc.); and audio platforms (Spotify, Gaana, and so on).
With so many online platforms, you can target and retarget millions of audiences.
Let’s assume you’ve launched an ad campaign online on Instagram. Someone encounters that ad, and later that day, that person again comes across your brand’s ad on a different platform like Facebook. This process will make that person aware of your brand, making them believe that it’s popular, which will make them click on your ad and increase your website’s traffic.
Summary
If we look at TripAdvisor’s website stats, they have surpassed one billion reviews as of 2022. Digital marketing is the reason behind those reviews and the increased user base of TripAdvisor as well.
They have their own website and app, and they regularly perform online marketing strategies to outdo their competitors, resulting in higher profit margins and more customers.
With the help of digital marketing, you can also reach the heights where your travel business serves new customers regularly.
OMR Digital can assist you with your marketing needs such as website development, Google ads, social media marketing, content marketing, e-mail marketing, etc.
Contact us for more details.
Tour and travel businesses are becoming more and more competitive, and traveling among the young population is becoming increasingly popular, especially after the social media boom. In this growing competition of numerous tour and travel agencies and hotels, marketers need to find new and innovative ideas that can meet the business demands to stand out from the thousands of competitors.
As Ian Schafer said, “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
Digital marketing is one of those innovations for the ever-expanding market of the tour and travel industry and consumers that believe in quick responses from the market players for their travel needs.
According to stats from TripAdvisor, an online travel company, it has about 490 million active users, out of which approximately 72% of travelers consult reviews before deciding on their hotel or other travel activities, and 24% of US travelers give reviews on where they visited during their travels.
These stats demonstrate how important the online presence of your brand is.
The Advantages of Digital Marketing in the Tour and Travel Industry
Digital marketing provides numerous benefits. However, we are adding key benefits that can change your thoughts about marketing.
Increased Conversion on a Website
Having a website gives you an opportunity to provide your customers with improved travel service and the convenience of booking online without much hassle. A website holds the power to convert visitors into customers with just a few clicks, sometimes without any direct contact.
Recently, data was published by GlobalData on Thomas Cook (India) Limited (TCIL), a tour and travel agency, revealing the company’s sales report as well. According to the data, 25% of the company’s travel bookings (Indian) were done via online channels (website) and 5% were done through its offline stores (more than 160).
This depicts how a website can make an impactful change to your business’s sales and profits. So, to expand your customer-base hire a website development company to launch your own website.
Dive into the Growing Mobile User Base
The key to digital marketing’s growth is the growing number of mobile users who prefer the internet for all travel-related queries. They search on Google or other search engines or even on social media to know which travel destinations are best in particular seasons, which hotel or lodge provides the best services, and what type of reviews people are giving to those companies, which is what affects their decision.
Moreover, according to stats, there are approximately 5.30 billion smartphones that are being used at present. In addition, 60% of the world wide web’s traffic comes from mobile phones. With this data, we can conclude that marketing online can only help your business grow.
Ease of Communication on Social Media Pages
Are you or your marketing team tired of calling people to promote your brand or to inform travelers about your business? This process is so time-consuming and painful that tour and travel business owners think of it as a huge task and delay it instead, which results in low sales and profit.
Social media can be your savior for this purpose. It provides an easy way to communicate with people that are interested in your business, and you don’t even have to force people to check out what you have to offer; they will visit your page automatically if they like your content. Simple. Isn’t it?
Social media is a great way to communicate, advertise, and inform audiences about your brand. Moreover, the best social media marketing agency can assist you with this task of communicating, advertising, and creating content for social media. In that way, you will only be focusing on business matters that you can do well rather than marketing.
Huge Pile of Reviews and Testimonials
More than 80% of online searchers base their decisions on online reviews and testimonials. This, sometimes, can be complicated for them and the business because there are many people that give fake reviews (good or bad).
However, if you are giving honest and good-enough services to your customers, then making use of their reviews is a great success tool for your tour and travel business.
You can have a huge pile of reviews and testimonials on your website, social media pages, and other platforms that can be used to attract new customers as well as make business decisions.
By making and planning business decisions based on reviews, we mean analyzing reviews to see what customers are criticizing, what they like about your business, what the drawbacks of your business are, etc. With this information, you can reduce, increase, or improve the services you are providing.
Advertisement that Transforms Your Business
Advertising is a crucial step in digital marketing. It can transform your business to the extent that a new customer visits your business regularly.
Although advertising online is not an easy task because there is competition, and if you’re taking Google AdWords’ help to advertise, then PPC (pay-per-click) has the highest competition in the marketplace, but it’s beneficial in many ways.
With PPC advertising, your business gets visible in front of millions of potential customers because the Google search platform has the largest user base. In addition, with increased YouTube shorts viewers, Google AdWords has become the most popular for advertising online.
Google not only advertises on search engines and YouTube, but also on the Gmail app, Google Play Store, and other social media platforms as well. These platforms have millions of users that regularly use their smartphones, which, in turn, can boost your business growth more than any other method.
There are many digital marketing agencies that offer PPC management services to travel and tour businesses to reduce your marketing hassles.
Free-of-Cost Marketing: SEO
The cost-effective method of digital marketing includes SEO (search engine optimization). With this method, you make your content worthy enough to become visible in front of potential customers as well as web crawlers that list your web page on the search engine’s list.
SEO gives an option to boost your travel business’s conversion rates through improved and organic search rankings that result in a high number of visitors to your web page or any other content you post on other platforms.
SEO is easy to understand and with this one quote from Matt McGee, you can conclude the meaning of SEO.
“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”
This means SEO is mainly about how your customers think about your business and what related queries can pique their interest in your business, and using the right keyword in your posts and descriptions is necessary to grab their attention.
For instance, if your business is in the hotel industry, then think about what your customers can write about in the search box of any online platform for their hotel needs in the location of your hotel.
SEO improves your brand’s visibility locally and internationally as well. Moreover, there are online marketing agencies that provide affordable SEO services, which means you don’t have to worry about learning about SEO for marketing.
Option to Promote on a Variety of Online Channels
In traditional marketing, you only had options to market via television, banners, word-of-mouth, press releases, pamphlets, and others that required a lot of effort and labor to finish the task.
Unlike traditional marketing, digital marketing gives you a pile of options to choose from to market online, such as social media (Instagram, Quora, Pinterest, Twitter, Reddit, Facebook, etc.); search engines (Google, Bing, Baidu, Yahoo, Ask.com, etc.); and audio platforms (Spotify, Gaana, and so on).
With so many online platforms, you can target and retarget millions of audiences.
Let’s assume you’ve launched an ad campaign online on Instagram. Someone encounters that ad, and later that day, that person again comes across your brand’s ad on a different platform like Facebook. This process will make that person aware of your brand, making them believe that it’s popular, which will make them click on your ad and increase your website’s traffic.
Summary
If we look at TripAdvisor’s website stats, they have surpassed one billion reviews as of 2022. Digital marketing is the reason behind those reviews and the increased user base of TripAdvisor as well.
They have their own website and app, and they regularly perform online marketing strategies to outdo their competitors, resulting in higher profit margins and more customers.
With the help of digital marketing, you can also reach the heights where your travel business serves new customers regularly.
OMR Digital can assist you with your marketing needs such as website development, Google ads, social media marketing, content marketing, e-mail marketing, etc.
Contact us for more details.