Policies Tightened By Google For Financial Services Ads In UK

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Recently, Google announced that it will tighten its policies for Financial Services advertisers targeting searchers and consumers in the UK. The policy will be completely published on August 30, this year, and then seven days after the fact, it will be enforced, on September 6 this year. Google is doing this to combat a financial fight in the UK.

This policy will require the individuals who need to show financial advertisements in the UK through Google to be verified by Google. As part of the verification process, advertisers must demonstrate that they are authorized by the UK Financial Conduct Authority or qualify for one of the exceptions described in the UK Financial Services verification page, Google said. That link provides details concerning the verification process.

Advertisements related to the following categories won’t be considered financial services for the purposes of this policy, yet are still required to comply with all other Google Ads policies:

  • Products in the scope of our Debt services policy
  • Products in scope of our Complex speculative financial products policy: contracts for difference, rolling spot forex, financial spread betting. Ads for this category will be able to target UK users seeking financial services as long as they meet the requirements of our Complex speculative financial products policy and complete verification if requested by Google.
  • Gambling (see our Gambling and Games policy)
  • Products in scope of our Cryptocurrencies, Credit repair, and Binary options policies

Google began a process of verifying advertisers globally in January, but this is a step up.

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Policies Tightened By Google For Financial Services Ads In UK

Recently, Google announced that it will tighten its policies for Financial Services advertisers targeting searchers and consumers in the UK. The policy will be completely published on August 30, this year, and then seven days after the fact, it will be enforced, on September 6 this year. Google is doing this to combat a financial fight in the UK.

This policy will require the individuals who need to show financial advertisements in the UK through Google to be verified by Google. As part of the verification process, advertisers must demonstrate that they are authorized by the UK Financial Conduct Authority or qualify for one of the exceptions described in the UK Financial Services verification page, Google said. That link provides details concerning the verification process.

Advertisements related to the following categories won’t be considered financial services for the purposes of this policy, yet are still required to comply with all other Google Ads policies:

  • Products in the scope of our Debt services policy
  • Products in scope of our Complex speculative financial products policy: contracts for difference, rolling spot forex, financial spread betting. Ads for this category will be able to target UK users seeking financial services as long as they meet the requirements of our Complex speculative financial products policy and complete verification if requested by Google.
  • Gambling (see our Gambling and Games policy)
  • Products in scope of our Cryptocurrencies, Credit repair, and Binary options policies

Google began a process of verifying advertisers globally in January, but this is a step up.

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