Google announced a core update on 22^nd August 2023. The update successfully rolled out after 16 days on 7^th September 2023.  It is the second major algorithm change of the year. A bit of movement was seen around 25^th August followed by 30^th August through 1^st September.

The issue was that the tools were not supposedly picking up to the core update due to increased traffic due to the Labor Day holiday weekend. Some suspect the volatility is related to ranking changes while others believe them to be layout changes in Google search results.

The fact that such updates are aimed to enhance the quality of search results and can potentially affect the visibility and traffic of websites across the internet makes it critical for all brands, businesses, and organizations.

SEO conversation on Webmaster World

• Users in the US and Canada discussed the effects of the traffic on Google Images during the rollout.
• A drop was confirmed by another user hoping it to end soon.
• Yet another user agreed that night had the worst drop ever.

Glenn Gabe’s view on the rollout

Volatility Depicted by Google Search Tracking Tools

Semrush

SERPmetrics

Advanced Web Rankings

Accuranker

Mozcast

Cognitive SEO

Algoroo

RankRanger

SERPstat

Wincher

SERPwoo

Update on tools after the rollout

 

Source : https://www.seroundtable.com/google-august-2023-core-update-final-wave-35994.html