Contact Us
Related Posts
Category
For the first time in history, the global advertising market is all set to hit the whopping mark of $1 trillion. The digital ad leaders, Google and Meta, will capture more than half of the share, making them stronger than ever in the expanding market.
GroupM, a media agency under WPP, recently released a report revealing these insights along with some other key stats from the global ad market. The $1 trillion milestone clearly highlights the dominance of digital advertising platforms.
Why Should You Care?
The rise of the digital ad market indicates that digital channels remain the leading force behind the growth of businesses around the globe. It is the right time for you to jump into the paid ad market with the ideal Google Ads management services.
The effectiveness of traditional marketing channels is decreasing due to the dominance of digital media in advertising. It is a sign for businesses that they should adapt to the digital landscape quickly to stay competitive.
Key Stats from the GroupM ReportSocial Media Ads Management
Some key stats from the GroupM’s “This Year Next Year 2024 Global Forecast” report are as follows;
- The global ad revenue is predicted to increase by 9.5% in 2024, reaching the mark of $1 trillion.
- The global ad market will further grow by 7.7% reaching $1.1 trillion in 2025.
- Digital ads could account for 82% of the total revenue in 2025.
- Streaming TV ad revenue will grow by 19.3% in 2025.
- Print ad revenue will decrease by 4.5% till the end of 2025, further by 3% in 2025.
The Ad Market Leaders
As per the report, the United States of America (USA) and China are the leaders of the ad market. Both countries are combinedly contributing 57.1% of the total revenue in 2024. According to google adwords campaign management experts, the US and china will continue to be the drivers of the global advertising market.
Currently, The US is the largest ad market globally that is predicted to grow by 9%, reaching $379 billion by 2025. Second is China’s ad market that is expected to expand by 13.5% in 2024, generating $204.5 billion in revenue.
The Future of Global Ad Market
The GroupM report suggests that the global ad market will continue to grow with tech giants like Google, Meta, Amazon, and Alibaba leading from the front. The advancements in AI will also contribute to the growth of ad market.
The shift towards digital advertising signal advertisers and business owners to leverage the power of digital ads by joining hands with any social media advertising service.
For the first time in history, the global advertising market is all set to hit the whopping mark of $1 trillion. The digital ad leaders, Google and Meta, will capture more than half of the share, making them stronger than ever in the expanding market.
GroupM, a media agency under WPP, recently released a report revealing these insights along with some other key stats from the global ad market. The $1 trillion milestone clearly highlights the dominance of digital advertising platforms.
Why Should You Care?
The rise of the digital ad market indicates that digital channels remain the leading force behind the growth of businesses around the globe. It is the right time for you to jump into the paid ad market with the ideal Google Ads management services.
The effectiveness of traditional marketing channels is decreasing due to the dominance of digital media in advertising. It is a sign for businesses that they should adapt to the digital landscape quickly to stay competitive.
Key Stats from the GroupM ReportSocial Media Ads Management
Some key stats from the GroupM’s “This Year Next Year 2024 Global Forecast” report are as follows;
- The global ad revenue is predicted to increase by 9.5% in 2024, reaching the mark of $1 trillion.
- The global ad market will further grow by 7.7% reaching $1.1 trillion in 2025.
- Digital ads could account for 82% of the total revenue in 2025.
- Streaming TV ad revenue will grow by 19.3% in 2025.
- Print ad revenue will decrease by 4.5% till the end of 2025, further by 3% in 2025.
The Ad Market Leaders
As per the report, the United States of America (USA) and China are the leaders of the ad market. Both countries are combinedly contributing 57.1% of the total revenue in 2024. According to google adwords campaign management experts, the US and china will continue to be the drivers of the global advertising market.
Currently, The US is the largest ad market globally that is predicted to grow by 9%, reaching $379 billion by 2025. Second is China’s ad market that is expected to expand by 13.5% in 2024, generating $204.5 billion in revenue.
The Future of Global Ad Market
The GroupM report suggests that the global ad market will continue to grow with tech giants like Google, Meta, Amazon, and Alibaba leading from the front. The advancements in AI will also contribute to the growth of ad market.
The shift towards digital advertising signal advertisers and business owners to leverage the power of digital ads by joining hands with any social media advertising service.