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YouTube launches new resources as well as tools for entrepreneurs including a step-by-step guide for growing a channel, and a smoothened process for creating advertisements.
The rollout of these tools harmonizes and coincides with Google’s International Small Business Week, which incorporates various initiatives focused on entrepreneurs.
YouTube reports that 79% of small businesses with a YouTube channel agree that publishing video recordings assist with getting found by customers.
Furthermore, it’s assessed that 82% of worldwide digital consumer traffic will be video by 2022.
As of now, there are more than two billion monthly users on YouTube watching an aggregate one billion hours of video daily.
Entrepreneurs can associate as well as connect with these viewers and show them what makes their brand unique and remarkable, by making a YouTube channel.
According to YouTube survey data:
72% of small businesses feel that beginning with a YouTube channel is simple.
65% of small business, YouTube channels say they use YouTube to feature their services and products.
85% of viewers turn to YouTube for fresh content.
“For small businesses, the trend toward video represents a huge opportunity for growth. Put video and YouTube at the heart of your online strategy and see better results today – and in the long term.”
Here’s additional things about the resources and tools released today for small ventures. YouTube Step-by-Step Playbook
YouTube has published a free step-by-step guide, designed and intended to help entrepreneurs launch a channel, set up an online presence, and reach new customers.
These are the chapters included in the guide and a quick synopsis of what each of them covers.
Launching a Channel
This chapter covers:
- The basics of creating an individual channel or a brand account.
- Personalizing a channel with a custom name, URL, contact information, and description.
- Branding a channel by using YouTube’s layout and branding options.
- Uploading a video, writing a title and description, and selecting a thumbnail.
- Adding advanced elements like end screens, video cards, and searchable tags.
- Measuring performance in YouTube Studio.
Creating Videos
This chapter covers:
- Planning a video prior to filming
- Tips for filming with a phone
- The ABCDs of effective creative
- Using Google’s Video Maker to create videos with existing clips
Live Streaming on YouTube
This chapter covers:
- Verifying a YouTube channel
- Adjusting account settings to enable live streaming
- Streaming from desktop
- Streaming from a phone
Note: You’ll need at least 1,000 subscribers, on the off chance, that you want to live stream from your phone.
Getting Started with YouTube Ads
This chapter covers:
- Creating a Google Ads account
- Setting up and launching a campaign
- Measuring results
The organization reports that 89% of small businesses utilize a mix of paid advertisements and organic content on YouTube.
New YouTube Ads Creation Tools
YouTube is presenting an easier and faster approach to make video advertisement campaigns.
In this new process, businesses and organizations can simply upload the video advertisement, indicate the crowds they want to reach, and set a spending plan.
This reduces the YouTube campaign creation time down to minutes, and with the new mobile experience, businesses can all the more effectively, and easily measure campaign performance and execution.
YouTube launches new resources as well as tools for entrepreneurs including a step-by-step guide for growing a channel, and a smoothened process for creating advertisements.
The rollout of these tools harmonizes and coincides with Google’s International Small Business Week, which incorporates various initiatives focused on entrepreneurs.
YouTube reports that 79% of small businesses with a YouTube channel agree that publishing video recordings assist with getting found by customers.
Furthermore, it’s assessed that 82% of worldwide digital consumer traffic will be video by 2022.
As of now, there are more than two billion monthly users on YouTube watching an aggregate one billion hours of video daily.
Entrepreneurs can associate as well as connect with these viewers and show them what makes their brand unique and remarkable, by making a YouTube channel.
According to YouTube survey data:
72% of small businesses feel that beginning with a YouTube channel is simple.
65% of small business, YouTube channels say they use YouTube to feature their services and products.
85% of viewers turn to YouTube for fresh content.
“For small businesses, the trend toward video represents a huge opportunity for growth. Put video and YouTube at the heart of your online strategy and see better results today – and in the long term.”
Here’s additional things about the resources and tools released today for small ventures. YouTube Step-by-Step Playbook
YouTube has published a free step-by-step guide, designed and intended to help entrepreneurs launch a channel, set up an online presence, and reach new customers.
These are the chapters included in the guide and a quick synopsis of what each of them covers.
Launching a Channel
This chapter covers:
- The basics of creating an individual channel or a brand account.
- Personalizing a channel with a custom name, URL, contact information, and description.
- Branding a channel by using YouTube’s layout and branding options.
- Uploading a video, writing a title and description, and selecting a thumbnail.
- Adding advanced elements like end screens, video cards, and searchable tags.
- Measuring performance in YouTube Studio.
Creating Videos
This chapter covers:
- Planning a video prior to filming
- Tips for filming with a phone
- The ABCDs of effective creative
- Using Google’s Video Maker to create videos with existing clips
Live Streaming on YouTube
This chapter covers:
- Verifying a YouTube channel
- Adjusting account settings to enable live streaming
- Streaming from desktop
- Streaming from a phone
Note: You’ll need at least 1,000 subscribers, on the off chance, that you want to live stream from your phone.
Getting Started with YouTube Ads
This chapter covers:
- Creating a Google Ads account
- Setting up and launching a campaign
- Measuring results
The organization reports that 89% of small businesses utilize a mix of paid advertisements and organic content on YouTube.
New YouTube Ads Creation Tools
YouTube is presenting an easier and faster approach to make video advertisement campaigns.
In this new process, businesses and organizations can simply upload the video advertisement, indicate the crowds they want to reach, and set a spending plan.
This reduces the YouTube campaign creation time down to minutes, and with the new mobile experience, businesses can all the more effectively, and easily measure campaign performance and execution.