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In Featured Snippet, a search marketer in India saw what appeared to be a test. It was described as “shady as hell” by one search marketer. However, a Google spokesperson clarified that this is a bug, not a feature. The suspected test involved embedding links to further Google searches inside the featured snippet material of a website publisher. These are referred to as Search Refinements the search group was not pleased with the inclusion of a search refinement inside a featured snippet.
- Refine your quest
- Snippet Bug of the Week
Search Refinements
A search refinement occurs as Google assists users in narrowing down they’re wide searches. Since vague searches can mean a variety of things, rephrasing the search query to be more precise yields better results. So, if anyone searches for Lollipop, Google can refine their results to include users searching for song lyrics, a video of the song, or various musical artists’ versions of the song. Within the new featured snippet, Google is experimenting with a form of search refinement that modifies a publisher’s content so that links to refined queries are embedded within the content.
Featured Snippet Bug
In India, a search for “Cyber Security Course” yields a featured snippet with links to further Google searches embedded within the material of the website that is shown in the Featured Snippet. The quest group was not pleased with the tweet about it. I was able to reproduce it by swapping to an Indian IP address, and the featured snippet did indeed contain links to other Google searches.
Embedded Links in Featured Snippets Are A Bug, According to Google
I contacted Google to find out what was going on, and they responded with an email informing us of the situation. This isn’t a test, as it turns out. It’s a flaw.
Google Search has a flaw
When something goes wrong in programming, it’s called an error. Debugging is the method of determining what is incorrect and correcting it for a while, many people assumed this was a real survey, which tells a lot of how the search the world feels when so many people think Google would test anything like this.
In Featured Snippet, a search marketer in India saw what appeared to be a test. It was described as “shady as hell” by one search marketer. However, a Google spokesperson clarified that this is a bug, not a feature. The suspected test involved embedding links to further Google searches inside the featured snippet material of a website publisher. These are referred to as Search Refinements the search group was not pleased with the inclusion of a search refinement inside a featured snippet.
- Refine your quest
- Snippet Bug of the Week
Search Refinements
A search refinement occurs as Google assists users in narrowing down they’re wide searches. Since vague searches can mean a variety of things, rephrasing the search query to be more precise yields better results. So, if anyone searches for Lollipop, Google can refine their results to include users searching for song lyrics, a video of the song, or various musical artists’ versions of the song. Within the new featured snippet, Google is experimenting with a form of search refinement that modifies a publisher’s content so that links to refined queries are embedded within the content.
Featured Snippet Bug
In India, a search for “Cyber Security Course” yields a featured snippet with links to further Google searches embedded within the material of the website that is shown in the Featured Snippet. The quest group was not pleased with the tweet about it. I was able to reproduce it by swapping to an Indian IP address, and the featured snippet did indeed contain links to other Google searches.
Embedded Links in Featured Snippets Are A Bug, According to Google
I contacted Google to find out what was going on, and they responded with an email informing us of the situation. This isn’t a test, as it turns out. It’s a flaw.
Google Search has a flaw
When something goes wrong in programming, it’s called an error. Debugging is the method of determining what is incorrect and correcting it for a while, many people assumed this was a real survey, which tells a lot of how the search the world feels when so many people think Google would test anything like this.