Event Structured Data Update

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With the start of June 2025, Google has updated its Search help documentation around structured data. The documentations for event structured data and recipe structured data is updated promptly, adding some new insights.

While these updates are relatively minor, understanding these changes is important for business owners, as they may clarify some questions you may have with the implementation of structured data and help you refine your implementation practices. So, here’s everything you need to know about this update by Google.


Updates for Event Structured Data

The most notable change in the event structured data documentation is that Google has completely removed the section for online event properties. This means that Google might not support online events anymore. The reason:

According to Google, “To be eligible for the event experience on Google, events must be bookable by the general public and held at a physical location.”

Google has also added some detailed examples in the documentation for events that are eligible and ineligible to be added to Google Events. There are several other minor changes to the documentation, which you can identify by comparing the new version with the archived version.


Updates for Recipe Structured Data

Coming to the documentation for Recipe structured data, Google has clarified the use of the “image” property for recipes in structured data markup. The update explains that the image property in the recipe structured data does not influence the image that is chosen as the text result image.

The updated Google structured data documentation for Recipe mentions that “Specifying the image property in Recipe markup has no impact on the image chosen for a text result image. To optimize for a text result image, follow the image SEO best practices.”

This distinction helps business owners understand how different structured data properties function within Google’s search results ecosystem.

 

Why Google Made These Changes?

The reason behind releasing such updates frequently is that Google makes continuous efforts to update its search algorithm, aiming to enhance the user experience with highly relevant and personalized results, overcome spam, and reward websites with high-quality content fairly.

These Google structured data updates reflect the company’s ongoing efforts to provide clear guidance to website owners and developers implementing structured data or schema markup on their websites.


Why Should You Care?

If you, as a business or website owner, use either recipe or event structured data, then you must acknowledge these changes and ensure they do not have any negative effect on your implementation.

For example, if you are using event structured data for marking online event properties, you must remove that markup quickly, as Google won’t consider it for ranking or displaying the Events section for relevant searches.

You must also incorporate these changes actively in your implementation strategy to ensure that your markups are fully effective and are not affected in the future.

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Event Structured Data Update

With the start of June 2025, Google has updated its Search help documentation around structured data. The documentations for event structured data and recipe structured data is updated promptly, adding some new insights.

While these updates are relatively minor, understanding these changes is important for business owners, as they may clarify some questions you may have with the implementation of structured data and help you refine your implementation practices. So, here’s everything you need to know about this update by Google.


Updates for Event Structured Data

The most notable change in the event structured data documentation is that Google has completely removed the section for online event properties. This means that Google might not support online events anymore. The reason:

According to Google, “To be eligible for the event experience on Google, events must be bookable by the general public and held at a physical location.”

Google has also added some detailed examples in the documentation for events that are eligible and ineligible to be added to Google Events. There are several other minor changes to the documentation, which you can identify by comparing the new version with the archived version.


Updates for Recipe Structured Data

Coming to the documentation for Recipe structured data, Google has clarified the use of the “image” property for recipes in structured data markup. The update explains that the image property in the recipe structured data does not influence the image that is chosen as the text result image.

The updated Google structured data documentation for Recipe mentions that “Specifying the image property in Recipe markup has no impact on the image chosen for a text result image. To optimize for a text result image, follow the image SEO best practices.”

This distinction helps business owners understand how different structured data properties function within Google’s search results ecosystem.

 

Why Google Made These Changes?

The reason behind releasing such updates frequently is that Google makes continuous efforts to update its search algorithm, aiming to enhance the user experience with highly relevant and personalized results, overcome spam, and reward websites with high-quality content fairly.

These Google structured data updates reflect the company’s ongoing efforts to provide clear guidance to website owners and developers implementing structured data or schema markup on their websites.


Why Should You Care?

If you, as a business or website owner, use either recipe or event structured data, then you must acknowledge these changes and ensure they do not have any negative effect on your implementation.

For example, if you are using event structured data for marking online event properties, you must remove that markup quickly, as Google won’t consider it for ranking or displaying the Events section for relevant searches.

You must also incorporate these changes actively in your implementation strategy to ensure that your markups are fully effective and are not affected in the future.

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