Google Ads has recently launched “Brand Report”, a new dashboard tool for advertisers to get valuable insights into various aspects of their campaign performance.
This new dashboard tool gives advertisers a unified view of brand campaign performance along with frequency metrics and deduplicated reach across multiple campaigns.
The Brand Report tool makes it easier for advertisers to analyze their campaign performance by providing all key metrics in one place and eliminating the hassle of working with multiple reports.
More About the Tool
The new “Brand Report” tool by Google Ads streamlines the analysis of key performance indicators (KPIs) and demographic performance by collecting data from multiple tools and creating a common, detailed report.
The tool allows advertisers to filter results by gender, age, and other key demographics to get a deeper understanding of your audience.
You can access the Brand Report tool via the Google Ads dashboard. It can be found in the “Insights and Reports” drop-down menu under the “Campaigns” tab on the dashboard.
Key Features
The new Brand Report tool released by Google Ads offers the following key features for advertisers and businesses:
Data Visualization- The tool presents complex data in the form of easy-to-understand graphs, charts, and heatmaps, helping to easily identify patterns and trends.
Performance Metrics- The tool efficiently tracks key performance indicators (KPIs) such as brand awareness, social media engagements, website traffic, conversion rates, click-through rates, and others.
Customizable Dashboard- The tool allows users to customize the dashboard to create a personalized view with relevant metrics and visualizations to monitor specific brand aspects.
Analytics Integration- The tool can seamlessly integrate with various data sources like web analytics, social media platforms, and CRM systems to gather comprehensive data.
Ad-hoc Reporting- The tool can generate quick reports based on specific data sets to create instant reports and give actionable insights from the reports.
Important Considerations
Here are a few things you must keep in mind while using the new Brand Report tool on Google Ads:
- Currently available at the single-account level only (no MCC or multi-account support).
- Metrics only cover up to 10,000 campaigns and a max of 92 days.
- Search, Shopping, and Performance Max campaign types are not currently supported.
- Requires more than 10,000 impressions per campaign for data to populate.
Access and Availability
The new Brand Report tool by Google Ads is still in its rollout phase. Thus, all advertisers might not get an immediate access to it. Google is planning to expand the availability of this tool to all users in the upcoming weeks, making this new reporting tool universally accessible.
Why Should We Care?
This new tool by Google Ads proving as a significant update as it solves some major pain points for brand advertisers. It has eliminated the hassle of collecting and analyzing reach and frequency data from multiple sources.
By providing various deduplicated metrics in a single dashboard view, you can easily understand who you are reaching through all your campaigns, identify potential overspending on the same audiences, and make faster, more informed decisions about your brand advertising efforts.
Google Ads has recently launched “Brand Report”, a new dashboard tool for advertisers to get valuable insights into various aspects of their campaign performance.
This new dashboard tool gives advertisers a unified view of brand campaign performance along with frequency metrics and deduplicated reach across multiple campaigns.
The Brand Report tool makes it easier for advertisers to analyze their campaign performance by providing all key metrics in one place and eliminating the hassle of working with multiple reports.
More About the Tool
The new “Brand Report” tool by Google Ads streamlines the analysis of key performance indicators (KPIs) and demographic performance by collecting data from multiple tools and creating a common, detailed report.
The tool allows advertisers to filter results by gender, age, and other key demographics to get a deeper understanding of your audience.
You can access the Brand Report tool via the Google Ads dashboard. It can be found in the “Insights and Reports” drop-down menu under the “Campaigns” tab on the dashboard.
Key Features
The new Brand Report tool released by Google Ads offers the following key features for advertisers and businesses:
Data Visualization- The tool presents complex data in the form of easy-to-understand graphs, charts, and heatmaps, helping to easily identify patterns and trends.
Performance Metrics- The tool efficiently tracks key performance indicators (KPIs) such as brand awareness, social media engagements, website traffic, conversion rates, click-through rates, and others.
Customizable Dashboard- The tool allows users to customize the dashboard to create a personalized view with relevant metrics and visualizations to monitor specific brand aspects.
Analytics Integration- The tool can seamlessly integrate with various data sources like web analytics, social media platforms, and CRM systems to gather comprehensive data.
Ad-hoc Reporting- The tool can generate quick reports based on specific data sets to create instant reports and give actionable insights from the reports.
Important Considerations
Here are a few things you must keep in mind while using the new Brand Report tool on Google Ads:
- Currently available at the single-account level only (no MCC or multi-account support).
- Metrics only cover up to 10,000 campaigns and a max of 92 days.
- Search, Shopping, and Performance Max campaign types are not currently supported.
- Requires more than 10,000 impressions per campaign for data to populate.
Access and Availability
The new Brand Report tool by Google Ads is still in its rollout phase. Thus, all advertisers might not get an immediate access to it. Google is planning to expand the availability of this tool to all users in the upcoming weeks, making this new reporting tool universally accessible.
Why Should We Care?
This new tool by Google Ads proving as a significant update as it solves some major pain points for brand advertisers. It has eliminated the hassle of collecting and analyzing reach and frequency data from multiple sources.
By providing various deduplicated metrics in a single dashboard view, you can easily understand who you are reaching through all your campaigns, identify potential overspending on the same audiences, and make faster, more informed decisions about your brand advertising efforts.